News and Analysis
Moz Local Incorporates Google My Business Insights Into Platform
The company announced this morning that it is integrating Google My Business insights data into the Moz Local platform. The platform, which allows businesses to post listings across the major aggregators of location data, will offer information about how and where customers optimize their Google listings.
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Street Fight Daily: 05.24.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… Dennis Crowley says Foursquare is growing at a rate of 1 million users per month. The company currently boasts 600 million check-ins total, averaging 3 million per day from its nearly 10 million users. (The Next Web)…
Patch President Warren Webster says the company’s criteria for growth in new communities is sound and sustainable, as is its locally centric business model. He says early reader metrics are exceeding expectations. (NetNewsCheck)…
Case Study: N.Y. Bookstore Finds Value in Hyperlocal Ads
As the owner of Present Tense, an independent bookstore in Batavia, N.Y., Erica Caldwell maintains close ties to her local community. She uses online and offline advertising to strengthen these bonds, running advertisements concurrently on hyperlocal news websites like The Batavian as well as her community newspaper.
Deals Get Personal With Tenka’s DIY Platform
Self-service hyperlocal advertising platform Tenka was founded when Google vets Nhon Ma and Tim Zhou, who had previously focused on display advertising, saw a “huge opportunity” in leveraging data to enhance the value of daily deals. The idea was to make Groupon-like offers more relevant, more personalized — and more local — by empowering merchants to create their own offers and distributing those offers via location-based services and social media platforms…
Street Fight Daily: 05.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Groupon’s new partnership with Loopt looks like an aggressive move to extend its mobile availability before Facebook Deals gets out of the gate. This sort of partnership could work well for Location Based Services like Loopt because it puts a dedicated sales force on the task of selling deals. (ReadWriteWeb)…
Groupon and Foursquare are in partnership talks. The arrangement is likely to see Groupon deals targeted to Foursquare users’ check-ins. (All Things Digital)…
Local Deals’ Second Act: Dynamic, Mobile
In the tech and media worlds, it’s no secret that local deals and mobile are exploding — both in terms of revenue growth as well as in the attention and investment being lavished upon them. Surprisingly, though, the two elements haven’t yet come together to the degree that they probably should…
Relocations: 05.20.11
Comings and goings in hyperlocal.
TroopSwap, a website focused on daily deals for the military, has named a new board director along with a $585,000 funding round: Kelly Perdew, CEO of FastGames and a former Army Ranger. … Hyperlocal ad sales talent wanted: by virtually everyone. DNAInfo, the Manhattan hyperlocal publishing company, is among them. … Journal Register hires another former TBD.com staffer, naming Steve Buttry engagement director, joining former TBD general manager Jim Brady, hired in March. …. Merrill Brown joins Main Street Connect as strategic adviser and Jack Schofield has been named publisher of MSC-Massachusetts as part of Main Street’s acquisition of his site CentralMassNews.com. …
Send job announcements to [email protected].
LinkedIn – The Ultimate Hyperlocal B2B Play?
In which our columnist posits that LinkedIn is queued up to take market share away from Facebook, Twitter and others while making a big business out of hyperlocally-targeted business-to-business ads, even as “wags continue to deride LinkedIn as a glorified recruiting tool.”
Google’s Plan for Places: Third-Party Data
How does the saying go? “If you can’t beat them, join them”? Google Places’ market share trails that of rival Facebook, and Yelp, so it’s taking the portal approach: add a feed of any of your check-in services, and it’ll link up with ratings data found on Google Places. It hasn’t officially partnered with Foursquare or any other service, but that’s exactly the kind of data likely to be added.
Street Fight Daily: 05.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Main Street Connect, which owns 10 hyperlocal news sites in Connecticut, just picked up CentralMassNews, which owns ten local news sites in central Massachusetts. That means the company will soon have 52 sites — when you include 32 sites that the company says it is launching next month in Westchester County, N.Y. (Paid Content)…
What can Foursquare tell us about how people live? New infographic data from the location-based social network, gives a pretty good picture of life for a certain demographic in New York and San Francisco. (Wall Street Journal)…
With Quiznos, Groupon Tries to Prove It Can Spur Repeat Business
In an attempt to show its deals aren’t all one-offs, Groupon yesterday announced a deal with repeat business built in — a punch card for eight sandwiches or salads at Quizno’s sub shops worth approximately $50, offered for nearly half price.
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