Street Fight Daily: 05.20.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Main Street Connect, which owns 10 hyperlocal news sites in Connecticut, just picked up CentralMassNews, which owns ten local news sites in central Massachusetts. That means the company will soon have 52 sites — when you include 32 sites that the company says it is launching next month in Westchester County, N.Y. (Paid Content)

What can Foursquare tell us about how people live? New infographic data from the location-based social network, gives a pretty good picture of life for a certain demographic in New York and San Francisco. (Wall Street Journal)

A new infographic from Jesse Thomas at interactive design agency JESS3 looks at the “Geosocial Universe,” showing the current size of major social networks as well as the other well-known online services we use on a daily basis relative to their peers. (TechCrunch)

To promote the launch of the new Groupon Now location-based service, Groupon is offering $1 deals for hundreds of merchants in the Chicago area. The deals will only be good for today and only for a specific time of the day. (Daily Deal Media)

Shopkick is taking its audio check-in technology to television in a new deal with the CW that will allow Shopkick users to unlock exclusive deals when they use their app during certain commercials. The partnership shows how smartphone apps like Shopkick can help brands connect their broadcast commercials to local transactions. (GigaOm)

Why is geo-targeting such a hot proposition for venture capitalists these days? “You’re talking about a trillion dollar industry—this is about skipping over the cost-per-click and connecting consumers directly to e-commerce from retailers,” said Walt Doyle, CEO, Where, Inc. (Paid Content)

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