Street Fight Daily: 05.23.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon’s new partnership with Loopt looks like an aggressive move to extend its mobile availability before Facebook Deals gets out of the gate. This sort of partnership could work well for Location Based Services like Loopt because it puts a dedicated sales force on the task of selling deals. (ReadWriteWeb)

Groupon and Foursquare are in partnership talks. The arrangement is likely to see Groupon deals targeted to Foursquare users’ check-ins. (All Things Digital)

LivingSocial and Foursquare are both fighting for local ad dollars from mom and pop stores, neighborhood restaurants, and even big box retailers as online social media companies set their sights on a largely untapped pool of revenue. (Reuters)

The check-in game for location-based services has turned into a competition to serve up offers and deals. But the next step is discount offers that find you where you are. (GigaOm)

Some businesses balk at the 50 percent revenue share that Groupon takes for running promotions. Now rumor has it that Groupon may be in the process of changing its revenue split in an effort to make partnering with them more attractive. (Daily Deal Media)

LoSo is a location-based social media app for the iPhone that brings the best parts of Foursquare, Yelp, and OpenTable together in one app for your mobile phone. (TechCrunch)

Small-to-medium-sized businesses are never going to self-service ad technology, says ReachLocal’s Zorik Gordon: “They want somebody to do it for them. If that’s the case, then you have to build your own infrastructure. Companies like ourselves and Groupon understood that.” (VatorNews)

Why do women use check-in services less than men do? (Globe and Mail)

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