News and Analysis
Street Fight Daily: Facebook Looms Over Snap IPO, Inside a Local Publisher’s Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Rival’s Shadow Looms Over Snapchat IPO… How Local Publisher Technically Media Is Diversifying Its Business with a Community Focus… Marketo CEO on the Company’s Big Plans to Take On Big Marketing Clouds…
Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams
New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company.
Latest Posts
Case Study: Minneapolis Music Club Becomes a Foursquare Hot Spot
Minneapolis isn’t a city that’s lacking for nightlife options, but First Avenue marketing coordinator Machen Davis believes her music club has been able to stand out from the pack by using location-based services as promotional tools and by turning the club’s Foursquare mayorships into a fierce competition…
Roost’s DIY Social Media for Small Businesses
As more and more companies vie for marketing dollars from small business owners, many businesses find the growing options confusing. They barely have time to keep up with the demands of online marketing on sites like Facebook and Twitter — and it’s unclear whether it’s best for them to place an ad on a hyperlocal site or offer a daily deal where they lose 75% of the sale…
PBS ‘Local’ — Building From the Bottom Up
Sesame Street and Mister Rogers’ Neighborhood might bear resemblance to an idyllic (or frightening) vision of the hyperlocal ideal — but the network behind these standards of our pop-culture recollections has its own ideas about what it means to be out there on the street. PBS wants to bring culture to the neighborhood; to share among others. To be local while not being hyper. To cooperate.
Street Fight Daily: 06.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… What’s next in the evolution of geolocation? Foursquare’s most attractive qualities — the social game of checking in and the availability of local deals — arguably provide a foundation. But will we need more value if checkins are ever to hit the mainstream? (Mashable)… Google is beginning the roll-out of its Daily Deals service, Google Offers, today. The news that Google is getting into the daily deals space is not a surprise. Google attempted and failed to acquire Groupon for $6 billion last year. Google claims that Offers will take the heavy lifting of marketing off of the business owner, allowing the business to simply focus on the customer. (Mashable, The Next Web)…
Main Street Connect’s Tucker Responds to Criticism
In an interview published two weeks ago, Main Street Connect’s founder Carll Tucker told Street Fight that hyperlocal Web sites need the efficiencies of scale to truly become profitable businesses rather than “passion or hobby” sites. His words clearly touched a nerve, sparking a slew of impassioned comments, as well as reactions on Twitter and elsewhere. Ahead of his network’s Wednesday launch of 32 new sites in Westchester County (N.Y.), Tucker wrote a long comment in response to some of the criticism that was lobbed his way…
Street Fight Daily: 05.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Groupon is either creating a new approach to commerce that will change the way we eat and shop and interact with the physical world, or it is a sure sign that Internet mania is once again skidding out of control. Or both. (New York Times)… Amazon is entering the daily deal space with myhabit.com, a members only daily deal site focusing on designer clothing. (Daily Deal Media)…
Relocations: 05.27.11
Comings and goings in hyperlocal.
Yatown, a hyperlocal social network, has named Yahoo Search senior vice president Tuoc Luong to its board. … Hyperlocal marketing agency Geomentum had some moves this week: Todd Curry becomes chief digital officer. He was previously founder and managing director of trading desk Accuen Media. Lisa Bradner has been upped to chief client services and growth officer from president. (Bradner spoke recently with Street Fight about the need for scale.) … Former San Diego Union-Tribune executive Matt Chaney has joined Second Street, a provider of white-label daily deals platforms for local companies, as director of affiliate deals success. … In a return to an old position, Michael Sawtell became COO of Local.com, a position he held there from 2000 to 2005, after the departure of Bruce Crair.
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Groupon and Foursquare: A Happy Combo
The single-best deal, assertion, investment or other strategy this week.
Who: Groupon and Foursquare
Why: For considering a partnership that ties check-ins to daily deals
Daily deals leader Groupon and social location innovator Foursquare are in partnership talks, according to multiple sources familiar with the matter. The arrangement is likely to see Groupon deals targeted to Foursquare users’ check-ins. Mobile app users who tell their friends that they’re in the vicinity of a venue offering a discount are obviously prime customers...
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