Street Fight Daily: 05.31.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon is either creating a new approach to commerce that will change the way we eat and shop and interact with the physical world, or it is a sure sign that Internet mania is once again skidding out of control. Or both. (New York Times)

Amazon is entering the daily deal space with, a members only daily deal site focusing on designer clothing. (Daily Deal Media)

OpenTable founder Chuck Templeton wants to bring neighbors closer together through hyperlocal sharing with new startup, OhSoWe. The service is an online community platform for neighborhoods to network and communicate online. (Mashable)

The real reason that Groupon and LivingSocial are important is because they represent a shift from online services commercialized through advertising to technology that is commercialized by enabling purchases and taking a percentage of the transaction. (ReadWriteWeb)

Google’s location chief Marissa Mayer says that she thinks we’ll see serendipitous suggestions on mobile phones “inside of a two year horizon.” (TechCrunch)

Groupon is upping the stakes on their referral program for a limited time. The program allows users to refer friends and earn Groupon Bucks for every friend that signs up and makes a purchase. (Daily Deal Media)

Foursquare is a free platform for merchants to use to engage and incentivize customers, but only if done right. Here’s what not to do as you embark on your Foursquare marketing endeavors. (Mashable)

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