News and Analysis
BUST: Why Do So Many Sports Stores Declare Bankruptcy?
Among the MULO (multi-location) sporting goods stores that filed for Chapter 11 during the past decade are: Mountain Sports (50 sporting goods and apparel stores in seven states under Eastern Mountain Sports and Bob’s Stores brands) Olympic Sports (70 stores) Modell’s (153 stores) Sport Chalet (47 stores in California, Arizona, Nevada and Utah) Sports Authority […]
Amperity and the Power of First-Party Data
Amperity is a customer data platform that excels at helping brands unify and organize their first-party data using an average 30 different sources. Making sense of this data helps brand marketers understand when the same customer target shows up across disparate digital systems and lets them know the person is not three or four different […]
LOMA Platform Boosts Hyperlocal Marketing for Franchises
If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”) In recent weeks, LOMA launched the first enterprise software platform for multi-location franchise […]
Commentary
SPYR Technologies acquires GeoTraq from JanOne
In this episode of Location Weekly, the Location-Based Marketing Association covers Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView getting even better with a new camera, and Pacsun linking its physical and virtual metaverse stores.
Where Are the Local Startups?
Google was founded in 1998; Google Maps launched in 2005. Though the company has been at the bleeding edge of technological development ever since, still those dates are telling. In internet time, Google is a senior citizen, and it stands to reason that it must eventually let the new generation have a say. Where are the startups who will unveil for us a new paradigm for local?
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Apple Launches Business Connect to Give Businesses More Control of Local Presence
Apple this week announced the launch of Business Connect, a new feature that allows businesses of all sizes to control how they appear to Apple Maps users. The move comes as consumers increasingly use maps apps to discover local businesses, whether by browsing an area or searching for a specific kind of business near them.
5 Retail Communications Platforms for Multi-Location Brands
If there is one thread that runs through nearly all the challenges retailers are facing in 2023, it’s communication. Using the right enterprise communication platforms, retail brands have an opportunity to reduce staffing woes, improve customer retention, and even minimize ongoing supply chain issues.
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
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