News and Analysis
Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants Businesses to Text with Android Messaging Service… Dash Aims to Turn Driving Machines into Data-Driven Machines… How Retailers Can Best Position Themselves to Thrive in an Age of Disruption…
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Street Fight Daily: 07.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
When reporters are in the field with their smartphones and they have a story to tell where both photo and location are vital, a stream of Flickr photos imported into a Google Map will do the trick. (10,000 Words)…
When it comes to national distribution, the majority of daily deals sites are in less than 10 big markets. Just under 20 percent of daily deals players are in a single market, while 69 percent of sites are in between 2 and 9 markets, (TechCrunch)…
Street Fight Daily: 07.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
American Express is showing it’s got designs on being a big player in the deals space. The company is unveiling a partnership with Facebook and the introduction of a new social platform called “Link, Like, Love,” that will bring American Express deals to Facebook users through their social graph. (GigaOm)…
Geolocation platform Geoloqi, which uses persistent location tracking to trigger notifications tied to real-world places, has received a $350,000 investment from multiple backers. The company is building a means of integration with location based social networks like Foursquare that goes beyond what they offer today. (ReadWriteWeb)…
Placecast President: Increasing Relevance With Location-Aware Ads
Placecast is a location-based mobile ad company that uses “geo-fencing” to help brands extend offers to consumers in the vicinity of their store. The company says it “has pioneered the first fully integrated platform solution for device manufacturers, local directory companies, and mobile operators to easily integrate and monetize location-based information from virtually any source.”
Hyperlocal Ad Marketplace Local Yokel Media Launches
Digital media vet Dick O’Hare has announced the launch of Local Yokel Media, an ad network that claims to be the “first hyperlocal online ad marketplace specializing in monetizing hyperlocal ad impressions.” The company’s technology allows local and national advertisers to target online audiences via aggregated inventory on hyperlocal news and information sites…
Street Fight Daily: 07.18.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp now has over 20 million reviews, up from 10 million in March, 2010 (and 17 million in April). The reviews bring in the visitors, and visitor growth tracks pretty closely with the growth in reviews. Yelp hit 53 million visitors in June, according to its own stats. (TechCrunch)…
Connecticut law-enforcement officials are looking into whether Groupon is breaking consumer-protection laws that prohibit gift cards from expiring. (Wall Street Journal)…
In Hyperlocal News, Mom-and-Pop Shops Will Win
Economies of scale do not apply in hyperlocal news. Rather than going up with scale, CPMs not only go down—they disappear. If Gap buys an ad across a network of hyperlocal sites, the CPM will likely be lower than if a local store advertises, because the Gap can buy that region from any number of sources. Conversely, the corner grocer will pay a comparatively premium CPM when they know for sure their ads show up in the right place.
Street Fight Daily: 07.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Over the past six months, daily deal sites such as Groupon, Living Social and Gilt Groupe have attracted more than $1.69 billion in venture capital and other investments. Globally, there are more than 3,000 total daily deal companies, including more than 1,000 in China, more than 900 in Europe, and more than 600 in South America. (Daily Deal Media)…
Groupon has filed new S-1 from for its IPO where it is looking to raise at least $750 million. The daily deals site has added new underwriters Williams, RBC, Loop, Citadel, JPMorgan, Allen & Co, BofA, Citi, Barclays and Deutsche in addition to previous underwriters Goldman Sachs, Morgan Stanley and Credit Suisse. (TechCrunch)…
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