Street Fight Daily: 07.15.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Over the past six months, daily deal sites such as Groupon, Living Social and Gilt Groupe have attracted more than $1.69 billion in venture capital and other investments. Globally, there are more than 3,000 total daily deal companies, including more than 1,000 in China, more than 900 in Europe, and more than 600 in South America.  (Daily Deal Media)

Groupon has filed new S-1 from for its IPO where it is looking to raise at least $750 million. The daily deals site has added new underwriters Williams, RBC, Loop, Citadel, JPMorgan, Allen & Co, BofA, Citi, Barclays and Deutsche in addition to previous underwriters Goldman Sachs, Morgan Stanley and Credit Suisse. (TechCrunch)

Shopkick notched two million active users on July 6, making it the country’s largest location-based shopping app. The milestone comes about a month before the Palo Alto-based company is due to celebrate its first-year anniversary. (Forbes)

Where did consumers’ love for daily deals come from? This infographic shows the changes coupons have seen over the years, along with data on the rise of daily deals. (Mashable)

MyBlockNYC is a hyperlocal video mapping site that presents a moving picture of New York City, thanks to user-uploaded videos corresponding to city blocks. (Curbed)

The appeal of deals was initially their role in discovering new merchants and services, Now, we’re seeing the introduction of consumer driven deals. This model, with shades of Priceline in it, lets consumers tell merchants that they want a deal –and even, in some cases, how much of a discount they want. (Local Onliner)

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