News and Analysis
How Turning Loyalty Campaigns Into a Data Play Transformed Empyr
Coaxing more customers to walk in and shop is what every merchant wants out of a loyalty program, but it is not always clear how effective these campaigns are. That’s why attribution — knowing for sure that new business resulted from an SMB’s marketing efforts — is such a holy grail in local.
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Street Fight Daily: 08.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare is looking to cash in on all those check-ins. The company is nearing a decision to start charging the 500,000 registered merchants which access a suite of Foursquare services that are now free, but won’t be forever, the company said. (New York Post)…
More than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, and research shows that the increase in on-the-go web usage goes hand in hand with more search activity for local content. (eMarketer)…
Street Fight Daily: 07.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare users in the U.S. and Canada will start to see Groupon’s daily deals in the Explore tab of the application and on Foursquare.com beginning today. Groupon has become Foursquare’s sixth and latest daily deals partner. (Mashable)…
Are targeted local deals services cutting news organizations out of the market that used to keep them afloat, just like Craigslist did to their classifieds? (ReadWriteWeb)…
Why Hyperlocals Are Making Anonymity Obsolete
I don’t ordinarily read anonymous comments, but “patriotmommy” stopped my browsing eyes recently on Patch’s Reston, Va., site. I was reading an upbeat story about graduation at the high school where my two daughters were educated. The article noted that South Lakes High produced a “record number” of International Baccalaureate candidates this year. At the […]
Case Study: Sandwich Shop Uses Location-Based Tools to Advertise Lunch Specials
Lad Dilgard is always looking for new ways to promote his company, The Columbus Sandwich Company in Pickerington, Ohio. One of his favorite new tools for building brand awareness, increasing name recognition and bringing in new customers is SevenLunches, a location-based application that shows users lunch specials that are available nearby. Location-based advertising is still […]
Street Fight Daily: 07.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Google is trying to keep abreast with Groupon in the mobile e-commerce wars and Tuesday released an update to its Google Shopper for iPhone app that appears to be going straight after the daily deals service mobile location push, Groupon Now. (ReadWriteWeb)…
When Groupon filed IPO documents with the Securities and Exchange Commission in June, its use of certain financial accounting metrics raised eyebrows. Now, regulators are prolonging the company’s pre-IPO review over concerns about the metrics, specifically “gross profit” and “consolidated segment operating income.” (PaidContent)…
Street Fight Daily: 07.27.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon has filed for a $10,288,416 offering of equity in connection with its acquisition of Chilean startup Zappedy. However we don’t know if there was cash involved in addition to equity in the Zappedy acquisition so it’s not clear what the final price of the transaction was. (TechCrunch)…
BuyWithMe has announced the launch of their new Android application, which provides merchants with the ability to reach out to mobile consumers with location-based offers. (Daily Deal Media)…
How to Use Flipboard to Create a Killer DIY Hyperlocal Publication in 5 Minutes
For anyone who owns an iPad, it’s no surprise that Flipboard is a breakthrough. The one-year-old application allows you to instantly turn any news site, social feed, or photo stream into a slick, tablet-optimized, ad-free magazine — a pretty neat parlor trick. Apple selected it as their app of the year and Time listed it as one of their top 50 innovations of 2010…
Case Study: Running Deals With a Local Publisher
When Renae Click decided to run a daily deal campaign earlier this year, she knew the publisher she chose would be important. That’s why Click, who owns Tomlinson’s Feed & Pets with her husband Scott, opted to work with a local hyperlocal publisher in Austin rather than a national company.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation