Street Fight Daily: 07.27.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon has filed for a $10,288,416 offering of equity in connection with its acquisition of Chilean startup Zappedy. However we don’t know if there was cash involved in addition to equity in the Zappedy acquisition so it’s not clear what the final price of the transaction was. (TechCrunch)

BuyWithMe has announced the launch of their new Android application, which provides merchants with the ability to reach out to mobile consumers with location-based offers. (Daily Deal Media)

ThinkNear’s technology is trying to tackle off-peak slow periods for local businesses, working to drive sales in those hours when foot traffic is light. The company’s automated system lets businesses set their goals, input their historical slow times and how much they want to discount their products. (GigaOm)

Universal Hub, which started as a simple online directory of businesses, restaurants, and other establishments serving Boston, has grown into a full-blown hub of Beantown information.  (CJR)

Thumbtack says it has made good progress towards its goal of building out “the largest directory of independent service professionals.” The company now has a database of 150,000 merchants around the U.S. It is also gaining consumer traffic, and now provides around 30,000 leads a week. (Local Onliner)

Business software giant SAP is collaborating with Google to offer software that helps customers manage and layer large data volumes with Google Maps and Earth. The product puts SAP’s enterprise analytics on top of the interactive mapping and satellite capabilities in Google Maps and Google Earth and provides customers a way to visualize, analyze and manage “big data” via Google’s map, satellite and street-level views. (TechCrunch)

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