A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Foursquare users in the U.S. and Canada will start to see Groupon’s daily deals in the Explore tab of the application and on Foursquare.com beginning today. Groupon has become Foursquare’s sixth and latest daily deals partner. (Mashable)
Are targeted local deals services cutting news organizations out of the market that used to keep them afloat, just like Craigslist did to their classifieds? (ReadWriteWeb)
Yelp, the review site for local businesses, is joining the rush of big-name Web start-ups that want to go public. The company said Thursday that it had hired a chief financial officer with public company experience, Rob Krolik, typically one of the first steps on the road to an initial public offering. (New York Times/Bits)
Managing local listings across the Web is a nightmare for small businesses, and a huge opportunity for local advertising startup Yext. The company’s “PowerListings” product gives local businesses a single dashboard where they can manage their listings across dozens of sites like Yelp, SuperPages, Citysearch, Yellowbook, Local.com, Yahoo Local and more. (TechCrunch)
According to an informal BI survey, about 60% of businesses considered their Groupon experience a success, but more than half of customers do NOT want to run another Groupon. Almost 40% of Groupon customers, meanwhile, thought their experience failed. (Business Insider)
Trover is launching today as a mobile discovery network where people can share location-specific discoveries of places and things in a visual way. The app aims to replicate the feeling of strolling around neighborhood, window shopping, and discovering new things in your location. (TechCrunch)
TaskRabbit is a two-way marketplace that connects “TaskPosters,” people who need help, with “TaskRabbits,” a network of pre-approved and background-checked individuals, who have the time and skills needed to complete the listed task. Today, the service networking platform is moving into mobile. (The Next Web)