News and Analysis
How Publishers Can Improve Their Revenue — Ezoic’s Experts Spell It Out
Local news publishers are often able to pull together a decent share of pageviews in their communities — but many can’t wring enough revenue out of them. For practical solutions, I went to two experts at Ezoic, whose artificial-intelligence platform aims at helping its thousands of publisher clients to deliver better user experiences.
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Venue, Topics, Panelists Announced for Street Fight Summit
Street Fight is proud to announce that we will be hosting our 2011 hyperlocal industry summit at 82 Mercer in New York on October 25th and 26th. The venue is in the center of Soho, in the former home of the Rock and Roll Hall of Fame Annex. We’ve already confirmed a great slate of top tier guests and moderators, and now have posted a preliminary list of many of the panel and discussion topics that the conference will cover…
Street Fight Daily: 08.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare has launched a new feature that allows users to create distinct lists of the places they’ve checked into or plan to visit in the future. This new functionality brings Foursquare more into the realm of user-generated recommendations long-dominated by review sites such as Yelp. (GigaOm)…
Miguel Ferrer, General Manager of AOL Latino says Patch Latino is set to be introduced this fall and is already hiring journalists in selected markets. “We are not yet commenting on the exact locations of the Patch Latino sites, but yes, they will be in Southern California.” (Portada)…
Using Geofence Data to Understand Local Consumers
With all of the locational data being logged these days, it’s becoming more and more important to have ways to contextualize and understand it all. While this kind of analysis obviously is very important in government, military and non-business environments, it is also highly relevant for merchants and advertisers focusing on hyperlocal targeting and campaign assessment…
Street Fight Daily: 08.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL is spending about $150,000 to run each individual Patch site annually, according to an analyst’s estimate. AOL first focused on building traffic to Patch sites, and just recently started ramping up ad sales. (Wall Street Journal)…
San Francisco’s KQED is embarking on a couple of partnerships pairing it with hyperlocal sites in the area: one with just-launched Huffington Post San Francisco, the other with four hyperlocal news sites as part of J-Lab’s Networked Journalism Project. (Nieman Lab)…
Borrell: 20% of Local Marketing Budgets Planned for Mobile
Borrell Associates, which specializes in research covering local and online advertising, ha issued a report this week called “Main Street Goes Mobile” that examines the role that mobile media is projected to play in local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell cites statistics indicating that a full third of website readership already accesses information via mobile devices…
Bloomspot Leads an Industry Shift
Who: Bloomspot
What: $40 million in funding and a merchant guarantee
With all the chatter about Groupon’s updated IPO filings this week, and news that Patch is offering up daily deals in 800 (not a typo) hyperlocal markets, a couple of announcements from Bloomspot didn’t get as much attention as they otherwise might. The company said that it had scored a whopping $40 million in new funding, and revealed that it is using the data it collects to guarantee that deals they do will be profitable to vendors, or Bloomspot will cover the difference from its cut. There are a couple of important takeaways from all this news…
Street Fight Daily: 08.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
An upcoming promotion with RedBox deal seems to go against Foursquare’s whole raison d’être — which is all about getting users out and about. But the new users that result will become increasingly valuable, particularly as Foursquare focuses not just on letting users share where they are now, but to suggest where they should be going. (GigaOm)…
Should investors run screaming from Groupon? Is it an overrated, hyped-up scam? Are we in the middle of another tech bubble? Well, Groupon does seem rather prone to hyperbole, perhaps because its business has proved so worthy of it in its mere months of existence. (Slate)…
How SeeClickFix Built Revenue Streams From Potholes
SeeClickFix started humbly — from potholes in New Haven, Conn. But it grew quickly as it mobilized citizens in thousands of communities around the U.S. to flag irritating and sometimes serious problems in their neighborhoods. But for all its social purpose, SeeClickFix is a for-profit company. Co-founder Ben Berkowitz talks about how SeeClickFix developed revenue from multiple sources…
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