News and Analysis
Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives
As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For […]
Kevel and Vantage Partner to Scale Retail Media
Kevel, the leading provider of API-based ad-serving technology, announced it had partnered with Vantage, the Orchestration Layer for Retail Media™, to streamline operations and empower retailers to create high-performing media networks. Kevel is known for its highly customizable ad-serving technology, which allows retailers to build and manage bespoke retail media networks powered by first-party data. […]
Retail Media Predictions from Drew Cashmore: Farewell to Complexity!
The only phrase you may have heard as much as “AI” this year is “retail media.” MULO (multi-location) brands and online advertisers are rapidly realizing that marketing to consumers in-store is a great way to capture share of wallet. In addition, brands are launching their own retail networks and generating revenue by making that space […]
Commentary
The Fastest-Growing Gyms Rely on Customer Intelligence to Win
The beginning of the year is a big moment for gyms, with some reporting more than a quarter of their annual signups in January alone. But keeping those customers is a different story. With the FTC’s new click-to-cancel rule making it easier than ever to cancel gym memberships, gyms must rely on deep customer intelligence […]
2025 Marketing: Trends That Will Redefine Success
As 2025 begins, rapid advancements in AI and evolving consumer expectations are reshaping marketing. Gartner predicts that 30% of outbound email messages from large organizations will soon be synthetically generated. For marketers, the challenge lies in embracing these changes while keeping the customer at the center. Here are some of the trends I believe will […]
Continuously Adapting as Your Target Audience Evolves
PR professionals establish their clients’ campaigns on proven strategies, but they also adapt those strategies as campaigns unfold to make sure they are performing optimally. One factor that can significantly impact how they adapt strategies is the evolution of the client’s perfect target audience. Identifying the perfect target audience is one of the earliest steps […]
Latest Posts
Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives
As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For […]
Kevel and Vantage Partner to Scale Retail Media
Kevel, the leading provider of API-based ad-serving technology, announced it had partnered with Vantage, the Orchestration Layer for Retail Media™, to streamline operations and empower retailers to create high-performing media networks. Kevel is known for its highly customizable ad-serving technology, which allows retailers to build and manage bespoke retail media networks powered by first-party data. […]
The Fastest-Growing Gyms Rely on Customer Intelligence to Win
The beginning of the year is a big moment for gyms, with some reporting more than a quarter of their annual signups in January alone. But keeping those customers is a different story. With the FTC’s new click-to-cancel rule making it easier than ever to cancel gym memberships, gyms must rely on deep customer intelligence […]
Retail Media Predictions from Drew Cashmore: Farewell to Complexity!
The only phrase you may have heard as much as “AI” this year is “retail media.” MULO (multi-location) brands and online advertisers are rapidly realizing that marketing to consumers in-store is a great way to capture share of wallet. In addition, brands are launching their own retail networks and generating revenue by making that space […]
Marketing Facts & Predictions for the Big Game
We still don’t know who will play in the Super Bowl on February 9th, but we already know some major advertisers taking the field. As usual, it’s an eclectic mix of CPG brands, tech companies, and service businesses, with a tiny team of MULO (multi-location) brands thrown in. And, even if brands don’t spend the […]
2025 Marketing: Trends That Will Redefine Success
As 2025 begins, rapid advancements in AI and evolving consumer expectations are reshaping marketing. Gartner predicts that 30% of outbound email messages from large organizations will soon be synthetically generated. For marketers, the challenge lies in embracing these changes while keeping the customer at the center. Here are some of the trends I believe will […]
Continuously Adapting as Your Target Audience Evolves
PR professionals establish their clients’ campaigns on proven strategies, but they also adapt those strategies as campaigns unfold to make sure they are performing optimally. One factor that can significantly impact how they adapt strategies is the evolution of the client’s perfect target audience. Identifying the perfect target audience is one of the earliest steps […]
‘Mellow’ From PetFriendly Helps Calm Pet Anxiety
Is there a pet owner who has never come home to a piece of damaged furniture, a shredded shoe, or mangle remote control? Unlikely. PetFriendly believes a little understanding is in order. Pets are like people in that they, too, have emotions, including anxiety. So many stimuli can harsh a pet’s mellow that we don’t […]
MULO Brands With Soul: January Picks
When tragedy strikes, the true MULO (multi-location) brand soul emerges. First, our hearts go out to all the people and businesses devastated by the LA fire. As of this writing, more than 10K homes and businesses have been destroyed. Close to 200K people are currently displaced. The media has been packed with stories of celebrities […]
Will Chicken Flicks Be the New Hallmark Movies?
Chick-fil-A is looking into creating its own streaming media network. Focusing on family-friendly programming, the MULO (multi-location) brand , Chick-fil-A , has been considering building its own proprietary network playlist. After all, that strategy worked for Hallmark, which is known as much for its romance, mystery, and family programming as it is for its greeting […]
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The Fastest-Growing Gyms Rely on Customer Intelligence to Win