Street Fight Daily: 08.30.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Local reviews network Yelp is preparing to cut staff and “scale back” its one-year-old Yelp Deals service. About 15 sales staff currently working on the Deals service are getting redeployed to other parts of the organization; another 15 will remain working on the service, and the number of offers sent to users is “unlikely to grow.” (PaidContent)

By 2015, small and medium-sized businesses will spend only 30% of their marketing budgets on traditional media with the rest going to digital and online media, according to BIA/Kelsey. (NetNewsCheck)

ModoPayments’ simple and comprehensive solution for providing mobile payments is interesting and what’s more, its offer-based approach may have finally cracked the code for monetizing check-ins. (TechCrunch)

Social media stars from the hospitality industry talk about some best practices when it comes to Facebooking food. (Mashable)

LivingSocial’s rapid expansion has led to some growing pains. Two years ago, there were less than a handful of employees. Today the company employs over 3500 people and expects to do a billion dollars in revenue this year. (Daily Deal Media)

Podcast: Facebook “Places” was launched last year to much fanfare to allow users to “check-in” so that friends would know where you are. But the company’s foray into location based services fizzled and led Facebook to alter how location fits into its strategy.  (Directions Magazine)

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