News and Analysis

ShopChat Comes Out of Stealth with a Mobile Shopping Keyboard

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ShopChat’s newly debuted mobile shopping keyboard works with messaging apps such as Facebook Messenger and Apple iMessage, letting users find and share pictures of products through their smartphones with their friends. Those friends can then give feedback, including emojis, and recommendations about the products.

Street Fight Daily: McDonald’s Begins Testing Mobile Ordering App, Campaign Monitor Buys Tagga

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s, Late to Mobile Ordering, Seeks to Avoid Pitfalls… Campaign Monitor Acquires Tagga to Boost Email Marketing with Customer Data… How Will the IoT Impact Local Search?…

Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

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Data firm Commerce Signals has partnered with LiveRamp to make data more valuable to merchants and advertisers. The collaboration draws upon sales data from banks and financial networks to enable marketing measurement and optimization across digital publishers and devices.

Latest Posts

Why Realtors Are Becoming Hyperlocal Content Producers

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Hyperlocal blogging has become a key part of the real estate agent’s marketing arsenal. Real estate network Active Rain boasts over 200,000 blogger signups, and created a separate arena called Localism devoted to community blogging…

WaPo’s Suburban Newsrooms: Let the Walls Come Tumbling Down

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The shuttering of the Washington Post’s suburban newsrooms shouldn’t be a sad moment at all. It should be an occasion for the Post to let to its staff and the world know that not only is it not retrenching but it is expanding its commitment to the greater Washington community…

Rethinking Hyperlocal: Not Just a Paper, Not an Address

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The Washington Post’s decision to close most of its regional bureaus makes a tremendous amount of sense and moves us further along the continuum towards a new reality when the news doesn’t have an office and hyperlocal is also hypermobile. In fact, I’d venture to say that real estate is something that the traditional dailies should ditch, pronto, as part of their transition into a new kind of news organization…

Facebook’s Life After Deals

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The best or biggest deal, assertion, investment or other strategy this week. Who: Facebook What: Taking another approach to location-based services Just a week after it said it would abandon its location-based service Places in favor of a new strategy, Facebook announced that it was getting out of the deals business. Facebook Deals was only around […]

Street Fight Daily: 09.02.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

While Yelp’s daily deal segment got off to a strong start, things have been getting worse ever since. So, what happened? Over the last 6 months, Yelp has been generating less and less revenue per deal as competition in the space heated up. (Yipit Blog)…

The Washington Post has decided to let the leases lapse on all but two of its local bureaus. Beginning next year, the Post has decided to end the leases on four offices in Virginia and three offices in Maryland. (Politico)…

Ex-NYC Deputy Mayor: Hyperlocals Should Help Citizens ‘March on City Hall’

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Journalism and community are rapidly converging in the hyperlocal space. But the big missing piece is meaningful participation by local government. Mayors, city and town managers and other local public officials may have Twitter accounts or Facebook pages, but too often they’re used for carefully managed image messages–not for joining citizens in serious problem solving. Stephen […]

Case Study: Attracting Tourists With LivingSocial ‘Adventures’

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Tahoe Paddle & Oar owner Phil Segal could not be happier with his experiences offering group coupons. He credits Groupon and LivingSocial Adventures, the daily deal company’s outdoor activities vertical, with helping him attract international tourists who may not otherwise know about his operation in Kings Beach, California (pop. 3,796). Segal says his company can afford to offer discounted rates because of the volume of new business daily deal companies bring in…

Street Fight Daily: 09.01.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

If a private equity firm buys AOL and chops it up to sell off the parts — as is being rumored — Henry Blodget thinks Patch will be “toast.” (Business Insider)…

“While it’s easy to get into the daily deal marketplace it’s much harder to grow and sustain a daily deal business,” says Mary Song, CEO of Yuupon. (WebProNews)…

What Motivates Yelp’s Power Users?

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In an effort to dig a little deeper into what motivates Elite Squad-ers and other active Yelp users — beyond the free beer and crudités — Street Fight spoke with three power users who approach the service with differing goals in mind, but all of whom view Yelp as an integral part of their decision-making process.

Storming the ‘Geolocals’ in the Eye of Irene

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How did some of the clever new geolocation/geosocial applications take advantage of a situation where people suddenly needed to find and purchase things they normally would not? For intel on this I chatted up a couple young guns in the space and found, unsurprisingly, weather is still a money maker…