News and Analysis
Affinity Solutions Launches Tool to Predict Future Purchase Outcomes
Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort into this arena comes from Affinity Solutions, which is launching its Purchase-Driven Marketing Cloud today.
Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction
The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.
Latest Posts
Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…
This week on Twitter, Rob Curley notes that “innovative” doesn’t always drive readership; Closely’s Perry Evans calls Zagat “an aggregation model and methodology,” and Grapphic’s Michael Fives rolls his eyes at TechCrunch, AOL and HuffPo: It’s “like watching a bunch of spoiled children misbehave.” Read more from the hyperlocal twitterverse.
Street Fight Daily: 09.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
According to Amazon, their Groupon-esque deals service will start displaying bargains on their Special Offer-oriented Kindles when a new software update goes live in coming weeks. (TechCrunch)…
AOL looks like it may be readying a new social network. It’s clear AOL is going for a more localized approach. And what does AOL already own that could be easily integrated with a localized social networking platform? Patch. (Business Insider)…
Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal?
In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together. Just possibly, highly digital Seattle may be the birthplace for what has long eluded hyperlocal: a sustainable business model.
I’m talking about the new partnerships between Fisher Interactive Network—the online division of multimedia Fisher Communications—and two hyperlocal “indies” in Southeast Seattle, Beacon Hill Blog and the Rainier Valley Post…
Street Fight Daily: 09.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon is planning to put its initial public offering back on track even as markets remain rocky. After postponing presentations to potential investors early this month, the online coupon giant is now aiming to go public in late October or early November, according to people briefed on the matter. (New York Times/Dealbook)…
Foursquare’s magical tool that will allow developers to build apps that can remind you to buy milk when you walk past the grocery store or notify you when a friend is in the area is being publicly released. (BetaBeat)…
Where a Yahoo-AOL Merger Would Leave Patch
Rumors surfaced again last week that AOL and Yahoo were in talks to merge. Where would such a move leave Patch? Or Yahoo’s own local efforts? It all makes for compelling drama for sure, but one area likely to ‘pop’ in both categories is ‘local’ — i.e. Patch, Yahoo’s ‘Neighbors’ beta product, and a litany of other products on each side that are heavily reliant on local advertisers and audiences…
Street Fight Daily: 09.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp CEO Jeremy Stoppelman claims that a 54% traffic growth this year has led the service to 63 million monthly unique visits. 21 million reviews grace the site and the app, and 1 million are being added every 30 days. He also calls Google’s acquisition of Zagat “a funny move. (The Next Web)…
Groupon’s Chinese joint venture Gaopeng is not doing so well. It has apparently closed 10 offices and fired at as many as 400 employees over the past three months. (ReadWriteWeb)…
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