A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Yelp CEO Jeremy Stoppelman claims that a 54% traffic growth this year has led the service to 63 million monthly unique visits. 21 million reviews grace the site and the app, and 1 million are being added every 30 days. He also calls Google’s acquisition of Zagat “a funny move. (The Next Web)
Groupon’s Chinese joint venture Gaopeng is not doing so well. It has apparently closed 10 offices and fired at as many as 400 employees over the past three months. (ReadWriteWeb)
SCVNGR and crystal goods manufacturer Swarovski are hosting a citywide treasure hunt in London on Saturday, Sept. 24. Two-person teams will be given gift bags in which to collect hidden Swarovski presents, such as perfume samples and bracelets, in and around local landmarks. Competitors completing all of the challenges will collect goods valued at approximately $1,000 per person. (Mashable)
Zaarly aims to bring local buyers and sellers of both goods and services together easily, taking the hassle out of errands and odd jobs. Where once you might have cruised Craigslist or called around to friends to find a man with a van or an Ikea assembly genius, now you pop your request and what you’re willing to pay onto Zaarly and local folks bid for the job and fulfill your request without stress. (GigaOm)
TalkTo allows consumers to send text messages send messages to any business and get quick responses to questions, feedback, and more. Via a web app, consumers can search for any business in the TalkTo directory, enter the address or location (city, zipcode etc.) and TalkTo will make sure that message will be seen by the business. (TechCrunch)
Deals network Shooger has teamed up with local business listings service Localeze, allowing consumers to easily connect with and find deals based on location. (NetNewsCheck)