News and Analysis

Openings and New Hires at Empyr, Pitney Bowes, and Button

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Netsertive, Vendasta, Speakeasy and Tapad.

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

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“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”

Street Fight Daily: Google Tests Voice Ads on Speaker, Pinterest Targets Visual Search Market

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Waters of Voice Ads on Speaker… Pinterest Goes After Visual Search Market Share… Alexa is Coming to the iPhone…

Latest Posts

Why Local Media Can Dominate Daily Deals

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Pundits have been quick to predict the demise of daily deals following the recent news that Facebook and Yelp have scaled back their entries into the market, and that Groupon has delayed its IPO. Rather than buy into this hype, local media need to view this moment as an opportunity to double down and consolidate their positions to capitalize on this important new revenue stream…

Street Fight Daily: 09.20.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Amazon Local, the e-retail giant’s recently launched daily deals initiative, apparently does not count the space’s no. 2 player — LivingSocial — as a true competitor. LivingSocial, which received $175 million in funding from Amazon last December, is selling the majority of the ads for Amazon Local — a platform that’s been dramatically expanded in the last seven weeks and now appears in 44 markets. (Clickz)…

Success breeds nothing if not copycats, and few industries have seen more imitators in the last 12 months than the daily deals space. But companies looking for hefty exits might be sobered by a new report on the deals space that notes the price of acquisitions has been plummeting. (Fast Company)…

Case Study: For Seattle Video Store, Print is Still King

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Remaining relevant is a challenge for any independent video store that has to compete with subscription-based companies like Netflix. Next Door Media, an ad network of hyperlocal sites, took on that challenge with Scarecrow Video in Seattle, adding its sites to the store’s traditional mix of weekly newspapers, free magazines, and public radio stations…

Why the Merchant API Is Key to Foursquare’s Future

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Last week, Foursquare updated its business page, adding case studies for merchants and use studies for brands, and generally improving the user experience. Since updating its merchant platform in the spring, the location-based social networking company has quietly launched an offensive to create a viable B2B component in their business, laying the groundwork for future monetization…

Sonar CEO: ‘Location Is Reaching an Inflection Point’

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“We spent the last five years uploading our lives to the Internet – our likes, preferences, activities and so on,” says Brett Martin. “Now, we are downloading that information and spreading it over the suitable world. So there is a gold rush of applications which are working to help navigate that data in a physical context.”

Street Fight Daily: 09.19.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…

The online business of serving up daily deals has attracted millions of dollars in venture capital and spurred dozens of clones of market leaders Groupon Inc. and LivingSocial Inc. Now the industry is starting to shake out. (Wall Street Journal)…

“The national and regional coverage of Hurricane Irene was fine before the storm actually passed through my suburban New Jersey town. But then, what I wanted — and needed — to know came from my local AOL Patch site,” writes Harry Jessell. “The lesson here for broadcasters dabbling in hyperlocal websites or mobile apps is that you can’t do it on the cheap.” (TVNewsCheck)…

TownHog Deal Speaks Volumes About VC-Backed Deal Startups

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BuyWithMe has been looking to scale to catch up with Groupon and LivingSocial, and this is its sixth acquisition this year. TownHog, which has a strong footprint in the Bay Area, where it was started, is a nice feather in their cap.

But TownHog was backed by some serious hitters. As TechCrunch noted, “The company…was backed by a host of star investors (Jawed Karim of YouTube fame and Kevin Hartz of Xoom / Eventbrite to name but a few)…”

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

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This week on Twitter, Rob Curley notes that “innovative” doesn’t always drive readership; Closely’s Perry Evans calls Zagat “an aggregation model and methodology,” and Grapphic’s Michael Fives rolls his eyes at TechCrunch, AOL and HuffPo: It’s “like watching a bunch of spoiled children misbehave.” Read more from the hyperlocal twitterverse.

Street Fight Daily: 09.16.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

According to Amazon, their Groupon-esque deals service will start displaying bargains on their Special Offer-oriented Kindles when a new software update goes live in coming weeks. (TechCrunch)…

AOL looks like it may be readying a new social network. It’s clear AOL is going for a more localized approach. And what does AOL already own that could be easily integrated with a localized social networking platform? Patch. (Business Insider)…

Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal?

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In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together. Just possibly, highly digital Seattle may be the birthplace for what has long eluded hyperlocal: a sustainable  business model.

I’m talking about the new partnerships between Fisher Interactive Network—the online division of multimedia Fisher Communications—and two hyperlocal “indies” in Southeast Seattle, Beacon Hill Blog and the Rainier Valley Post