News and Analysis
Point Inside Announces Personalization Tool for In-Store Marketing
The new service leverages historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. It is an extension of the company’s StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches.
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#SFS11 Company Profile: Urbantag
The local review and recommendation space is in need of some tidying up. User-generated reviews on sites like Yelp fail to incorporate taste, and often are littered with disingenuous reviews created by the merchants themselves. Meanwhile, recommendation engines like Bizzy and Foursquare Explore require users to share their location on a geo-social network — an activity that remains uncommon in the general public. Urbantag wants to help solve the problem…
Street Fight Daily: 09.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Margo Georgiadis is leaving her job as Groupon’s COO after just five months on the executive team to return to Google, her former employer, as President, Americas. The company has also filed an amended S-1, which includes revised revenue numbers based on a change in accounting. (TechCrunch)…
One self-described “riled” Patch editor from the East Coast says that in addition to his or her normal job responsibilities, this editor has also been asked to start drumming up ad sales leads. (Business Insider)…
Narrative Science – Closer to a True Robot Reporter?
The New York Times recently published an in-depth article about Narrative Science, a fascinating startup founded by two computer scientists who are also journalism professors at Northwestern University, and a veteran executive from DoubleClick. Their product is a software engine that can, given a box score, a crime log, or a real estate transaction, generate a brief , well-written news article in the classic who-what-when-where-why canon. While not works of art, these articles are credible and often beat what human scribes have to offer…
Street Fight Daily: 09.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google Offers didn’t do particularly well in August – but the daily deal product radically improved in September. Through just the first three weeks of the month, Google has already surpassed last month’s total revenue of $265k and is on track to more than double this figure by month’s end. (Yipit Blog)…
A source says that AOL is using “smoke and mirrors” trying to get 10 Patch sites profitable by the end of the year. It all has to do with some clever accounting, pushing a bigger chunk of ad dollars from regional campaigns into the target towns at the expense of the rest. (Business Insider)…
Twitter Local: @PaulCarr, @AndyEllwood, @LizaBarista and more
All the tweets that fit… listening in on the hyperlocal Twitterverse.
This week, Erin Carlon, Andy Ellwood, and Clara Shih point their words at customer experience. Vin Vacanti has some grounding advice for startups. Paul Carr, who made waves this past week with the news of his TechCrunch resignation, makes some thinly veiled barbs. And more…
Tippr Launches Affiliate Network: ‘AdSense for Deals’
Group-buying service Tippr has announced the launch of an affiliate network program this morning to supplement the company’s featured white-label product. Publishers who use Powered by Tippr software to host daily deals will be able to syndicate these offers across a network of affiliate sites — including major aggregators like Yipit and Yahoo Deals as well as over 1,000 hyperlocal and vertical niche publications…
Nielsen’s Undercount of News: Why the Numbers Don’t Add Up
Social networking has become the 800-pound gorilla of the Internet. That’s what Nielsen is trumpeting in a new report. And news, it says, is a tiny mouse.
Or is it?
Nielsen’s Social Media Report says news accounts for just 2.6% of Internet use compared to 22.5% for social networking and blogs. But that news number doesn’t hold up under examination…
Street Fight Daily: 09.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Ad sales chief Scott Colontonio is leaving AOL’s hyperlocal network Patch after little over a year to join Google. Meanwhile, AOL CEO Tim Armstrong reiterated his assertion that some Patch outposts would be profitable by the end of the year. (PaidContent)…
LivingSocial may raise more than $200 million in funding that would give it a valuation of as much as $6 billion, rather than proceeding toward an initial public offering. (Bloomberg)…
What Hyperlocal Startups Can Learn From Mary Kay
What comes to mind when you hear the name Mary Kay? A yellow-tinged business model from the Tupperware era for “housewives” looking to make a little extra money? Maybe so, but if you’re looking to succeed in “local,” you ignore the wildly successful local mid-brow tastemaker at your peril…
Street Fight Daily: 09.21.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare has just hit one billion checkins. The app had gone from 100 million checkins in July, 2010 to 200 million in Oct 2010 to 750 million checkins in June 2011. Along with the milestone, Foursquare has launched a new version of its app. (TechCrunch)…
HipGeo, a location based social network backed by CitySearch and eHarmony execs, has launched an iPhone app that tracks your travels, then stitches together your photos, comments and pinned locations into an animated diary of each day. (ReadWriteWeb)…
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