#SFS11 Company Profile: Urbantag | Street Fight

#SFS11 Company Profile: Urbantag

#SFS11 Company Profile: Urbantag

Ahead of our first annual hyperlocal industry conference next month, Street Fight will be presenting profiles of a small selection of the companies that will be in attendance. Click here to find out more about the Street Fight Summit and reserve your spot today.

The local review and recommendation space is in need of some tidying up.  User-generated reviews on sites like Yelp fail to incorporate taste, and often are littered with disingenuous reviews created by the merchants themselves.  Meanwhile, recommendation engines like Bizzy and Foursquare Explore require users to share their location on a geo-social network — an activity that remains uncommon in the general public. San-Francisco startup Urbantag wants to help solve the problem.

Founded in 2011, Urbantag enables users to catalogue real-world locations and create personal datasets, which they can curate and share with trusted friends. Rather than bombarding users with a stream of friends’ fragmented opinions about a venue in real-time (i.e. “cheeseburger was good” or “service was lousy”), urbantag provides a tool for “tastemakers” to create and share thoughtfully curated opinions about the places which they know best through maps, recommendations, and wish lists.

“We view [urbantag] as a more personal, socially-integrated version of Yelp,” says founder and CEO Andrew Hoag. “There is a large class of users who don’t care about checking-in, but they still have opinions which the want to record about a particular place. We are a way to curate your physical world.”

By bringing curation to the center, Hoag believes that Urbantag will improve the proposition for discovery as well.   “The main difference from others in the space,” he explains, “is that we are built from the ground up to do this sort of curation and all the controls and functionality is around consuming and discovering these curated maps and lists.”

The social component of the service is built around people the company dubs “tastemakers” — power-users, of sorts, whom users can follow in a manner similar to Twitter: “A tastemaker is someone who is assembling or building a group of particular things.” Hoag explains. The Urbantag team believes that the asymmetrical model — the ability to follow, rather than friend — is the most effective means of filtering socially generated content at scale. Crowd-sourcing models used by services like Digg and Yelp mistake popularity for context and “are simply a numbers game,” adds Hoag.

Incubated in Bay Area entrepreneur lounge Founders Den , the company is backed by a handful of angel investors including founders and senior executives from BranchOut, Electronic Arts, Google, and Groupon. The application is currently in a web-only alpha, says Hoag, but the company plans on releasing a mobile application as part of their Beta launch slated for the end of October.

4 thoughts on “#SFS11 Company Profile: Urbantag

  1. Hey why don’t you tell the truth. Yelp is littered with false negative reviews used by Yelp to than try to extract money from small businesses and false positive reviews from the Yelp elite who get paid to post positive reviews on the businesses that bend to their extortion. 

  2. 5- put a note on the top that says, “for your convenience we have placed all our filtered and unfiltered reviews on one page to see. If you’d like to go to our live yelp page, click here …………”

    Make the whole page clickable to your live yelp page  so no-one will say you’re trying hide something or to be dishonest 

    Advantages of doing this: 

    1- your visitors will stay on your web site instead of being directed to yelp’s

    2- your visitor can’t click on your competitors 

    3- no more being a slave to yelp’s algorithm

    4- yelp would not benefit from getting traffic from you and higher rankings on google 

    5- this whole process cost us less than $150 to implement 

    Just be sure to shift that $300 per month on yelp advertising and put it into KEYWORDS that people will search for. 

    Please pass this along to everyone you know

  3. ANNOUNCEMENT: 

    We have recently implemented a system to outsmart yelp from hiding our filtered reviews:

    Step 1- first of all, if you’re advertising with yelp, stop doing so and shift that money to optimize your own web site instead

    Step 2- have a graphic designer make a yelp badge that is placed on your web site. It should say “we have …… filtered and unfiltered reviews on yelp”. 

    Step 3- when a visitor clicks on the badge, it will go to another page ON YOUR OWN WEB SITE (instead of going to yelp’s. (why help them get traffic and rank higher anyways)? 

    Step 4- on this page have your graphic designer get a screen capture (picture) of all your filtered and unfiltered reviews and have them pasted together onto one page.

    Now, all your reviews (filtered or not) will be visible to all your web site visitors. 

    5- put a note on the top that says, “for your convenience we have placed all our filtered and unfiltered reviews on one page to see. If you’d like to go to our live yelp page, click here …………”

    Make the whole page clickable to your live yelp page  so no-one will say you’re trying hide something or to be dishonest 

    Advantages of doing this: 

    1- your visitors will stay on your web site instead of being directed to yelp’s

    2- your visitor can’t click on your competitors 

    3- no more being a slave to yelp’s algorithm

    4- yelp would not benefit from getting traffic from you and higher rankings on google 

    5- this whole process cost us less than $150 to implement 

    Just be sure to shift that $300 per month on yelp advertising and put it into KEYWORDS that people will search for. 

    Please pass this along to everyone you know

  4. @Glenn T  Thanks so much for the info. All we can do is keep fighting. Eventually I believe we will win because we are right and Yelp is evil. As powerful as they were the Nazis were eventually removed from power when the world woke up and realized what they are doing. I am on a crusade to educate the world about the evil deceipt and exploitation Yelp employs aginst hard working small business people every day. I know their are thousands more of you out their just like me. I have read your stories, seen your law suits. I have a google alert on Yelp and comment on articles all the time. I tell my story and try to expose Jeremy Stoppleman and his band of thieves for money hungry immoral blackmailers they are. The mere fact that congress called upon Jeremy to testify this past week is further proof how corrupt and out of touch our government has truly become. 

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4 thoughts on “#SFS11 Company Profile: Urbantag

  1. Hey why don’t you tell the truth. Yelp is littered with false negative reviews used by Yelp to than try to extract money from small businesses and false positive reviews from the Yelp elite who get paid to post positive reviews on the businesses that bend to their extortion. 

  2. 5- put a note on the top that says, “for your convenience we have placed all our filtered and unfiltered reviews on one page to see. If you’d like to go to our live yelp page, click here …………”

    Make the whole page clickable to your live yelp page  so no-one will say you’re trying hide something or to be dishonest 

    Advantages of doing this: 

    1- your visitors will stay on your web site instead of being directed to yelp’s

    2- your visitor can’t click on your competitors 

    3- no more being a slave to yelp’s algorithm

    4- yelp would not benefit from getting traffic from you and higher rankings on google 

    5- this whole process cost us less than $150 to implement 

    Just be sure to shift that $300 per month on yelp advertising and put it into KEYWORDS that people will search for. 

    Please pass this along to everyone you know

  3. ANNOUNCEMENT: 

    We have recently implemented a system to outsmart yelp from hiding our filtered reviews:

    Step 1- first of all, if you’re advertising with yelp, stop doing so and shift that money to optimize your own web site instead

    Step 2- have a graphic designer make a yelp badge that is placed on your web site. It should say “we have …… filtered and unfiltered reviews on yelp”. 

    Step 3- when a visitor clicks on the badge, it will go to another page ON YOUR OWN WEB SITE (instead of going to yelp’s. (why help them get traffic and rank higher anyways)? 

    Step 4- on this page have your graphic designer get a screen capture (picture) of all your filtered and unfiltered reviews and have them pasted together onto one page.

    Now, all your reviews (filtered or not) will be visible to all your web site visitors. 

    5- put a note on the top that says, “for your convenience we have placed all our filtered and unfiltered reviews on one page to see. If you’d like to go to our live yelp page, click here …………”

    Make the whole page clickable to your live yelp page  so no-one will say you’re trying hide something or to be dishonest 

    Advantages of doing this: 

    1- your visitors will stay on your web site instead of being directed to yelp’s

    2- your visitor can’t click on your competitors 

    3- no more being a slave to yelp’s algorithm

    4- yelp would not benefit from getting traffic from you and higher rankings on google 

    5- this whole process cost us less than $150 to implement 

    Just be sure to shift that $300 per month on yelp advertising and put it into KEYWORDS that people will search for. 

    Please pass this along to everyone you know

  4. @Glenn T  Thanks so much for the info. All we can do is keep fighting. Eventually I believe we will win because we are right and Yelp is evil. As powerful as they were the Nazis were eventually removed from power when the world woke up and realized what they are doing. I am on a crusade to educate the world about the evil deceipt and exploitation Yelp employs aginst hard working small business people every day. I know their are thousands more of you out their just like me. I have read your stories, seen your law suits. I have a google alert on Yelp and comment on articles all the time. I tell my story and try to expose Jeremy Stoppleman and his band of thieves for money hungry immoral blackmailers they are. The mere fact that congress called upon Jeremy to testify this past week is further proof how corrupt and out of touch our government has truly become. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Name *