News and Analysis
Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers
Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.
Street Fight Daily: Google Adds Local Event Discovery to Search, Snap’s Earnings Disappoint
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Will Now Help You Find Nearby Events… Snap’s $2.2 Billion Loss Caps Bumpy First Months as Public Company… Microsoft Releases New Custom AI Services for Businesses…
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
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Why Local Will Dominate Mobile Ad Spend
BIA/Kelsey’s U.S. Mobile Local Ad Revenue Forecast projects that local mobile ad spend will go from $320 million last year to $3.37 billion in 2015 — when it will comprise about 2/3 of overall ad spend. Why will locally targeted ads be so dominant in the coming years?
Topix Legal Win Bodes Well for Hyperlocals
News community site Topix scored a big victory — not only for itself but other hyperlocal news publishers — when a court in Georgia ruled that Federal law protected the company from a defamation claim over user-generated content…
Can Pandora Do Hyperlocal Ad Sales?
To do hyperlocal, Pandora uses the IP address of the device and maps it back to a location. This is standard geotargeting and other local advertising plays are tapping into the same idea. But the question is whether Pandora can push through with this strategy successfully by priming the sales pump with a local sales force…
Local Quotables: Seth Priebatsch, Chris Dixon, Dan Street and more…
Chris Dixon sends kudos to Foursquare’s latest release; Seth Priebatsch gets excited about the evolution of money as it moves further online; Steve Buttry gets an endorsement; Josh Fenton talks hyperlocal publishing success; and Dan Street describes the evolution of local as “not a search problem.”
Street Fight Daily: 12.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Zaarly App Aims to Deliver Customers to Small Businesses (Mashable)…
Groupon’s Exaggerated Deals Will Be Probed By UK Government (PaidContent)…
Mobile Commerce To Hit $6.7B In 2011 (MediaPost)…
NimbleCommerce CEO: Helping Online Publishers Leverage Deals
Prashant Nedungadi, the company’s founder, talks about where he sees the deals space heading, what local merchants should be thinking about as they approach online marketing, and what hyperlocal sites can do with daily deals.
Battle in Seattle: ‘Indie’ West Seattle Blog vs. Corporate KOMO
West Seattle has two major hyperlocal news sites, and they represent 180-degree-opposed forces in online community news: independent sites that entrepreneurs fund from their wallets, and big-media-financed sites that draw on millions of dollars from corporate treasuries…
Street Fight Daily: 12.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups... New Foursquare Button Lets You Collect and Use Reviews Later (Mashable)…
As Stock Tumbles, Groupon Q4 Off to a Stellar Start (Yipit Blog)…
Zaarly, TaskRabbit and the Rise of the Convenience Economy (BetaBeat)…
Using Images to Spur Location-Based ‘Discovery’
Trover’s co-founder and CEO, Jason Karas, likens the photo-sharing location-based service to people “leaving breadcrumbs” for one another — places to discover nearby, with notes to give context. Street Fight recently caught up with Karas to talk about how the app works, why Trover is different from other photo-sharing sites, and how the “discovery” space is evolving…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem