News and Analysis
Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks to Test Mobile Order and Pay-Only Store at Headquarters… Amazon and Walmart Are in an All-Out Price War that Is Terrifying Big Brands… How The New York Times, The Huffington Post, and CNN Approach Platforms…
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Case Study: The Trouble with Mobile Marketing for a Small Town Restaurant
At Chattan Loch Bistro & Public House in Bellefontaine, Ohio (pop. 13,069), owner Tracy McPherson is struggling to find cost-effective ways to reach customers in her small town. After a promising start with Foursquare in 2010—when customers were checking-in and claiming specials at least a couple days a week—McPherson says interest in the app has waned, in part due to a lack of resources at the restaurant. She now relies on a mix of local ads, email newsletters, and successful beer and wine clubs to get new customers through the door.
Street Fight Daily: 10.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon is seeking to sell shares in an offering that would value the company at close to $12 billion. The valuation is a steep comedown from earlier expectations that an I.P.O. of the Internet darling could value the company as much as $25 billion to $30 billion. (New York Times/Dealbook)…
Ownlocal has announcing a new round of investment from a string of investors including the Knight Enterprise Fund, Automattic, the makers of WordPress, and a number of prominent angels. The company creates web services for small businesses through partnerships with local media outlets and other organizations. (GigaOm)…
HopStop Launches Self-Serve Local Ad Play
Hopstop, the navigation service that pioneered point-to-point transit directions six years ago, has launched an advertising product aimed at local marketers. The self-serve platform allows local merchants to target HopStop users who search for directions to or from their neighborhood with a short call-to-action ad…
Jim Brady Reflects on WaPo, ‘Blown Up’ TBD and the Do or Die Future of Local
Combine digital community journalism and the New York Jets? Jim Brady might call that heaven. The longtime leader in online journalism and hyperlocal endeavors (though he avoids the term hyperlocal) seems to expend as much Twitter juice on the finer points of the team’s play as he does on crowdsourcing the news. But just barely. Fact is Brady is one of the most recognized editorial leaders in online news going back to washingtonpost.com (the first time … ya know, in the ’90s) then AOL, then Washington Post 2.0, next TBD and now the Journal Register Company. Before he gets picked up by the Jets as a mid-season PR QB, I thought it a good time to catch up…
Street Fight Daily: 10.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Daily deals are coming to the radio. Clear Channel, the media giant that owns 850 stations, has made an exclusive deal with LivingSocial to offer its discount offerings on 500 of its stations, the companies announced on Tuesday. (New York Times/Media Decoder)…
Foursquare CEO Dennis Crowley expects the company to remain independent for another year, but admits he’s open to an acquisition: “The only thing we want to do is build a product,” Crowley said. “If we do it independently that’s great, if we do it as part of a company that’s another story.” (Business Insider)…
Street Fight Daily: 10.18.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
New York state tax administrators have concluded merchants should collect sales tax on the full face value of items purchased with vouchers from Groupon, LivingSocial and other Internet discount deal sites —if the vouchers are for a specific dollar amount. (Forbes)…
New York City’s Gothamist is thriving with an average 2 million unique visitors each month reading its eclectic brand of voice-forward reporting and aggregation geared to the young and well-heeled. Its success has allowed it to spin off sister sites across the country and around the globe. (NetNewsCheck)…
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