News and Analysis
Example Blog Post #10
Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.
Example Blog Post #9
Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.
Example Blog Post #8
Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.
Latest Posts
Case Study: Non-Profit Uses Foursquare For Fundraising
At BART stations in the Bay Area in 2010, commuters were encouraged to check-in on Foursquare to posters placed by Earthjustice, a non-profit focused on environmental awareness, as part of an effort to gain traction in the tech community. They hit 6,000 in just a few months’ time and earned media as well, in the New York Times, Mashable and elsewhere. Senior marketing manager Ray Wan discusses the organization’s strategy.
Street Fight Daily: 11.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Daily-Deal Sites Face Problems Ahead, Report Says (Wall Street Journal)
Forrester Research e-commerce analyst Sucharita Mulpuru says in report that the deal sites face challenges that threaten to slow down, if not end their businesses…
Starbucks Taps China’s Foursquare for Holiday Check-in Campaign (Ad Age)
While Foursquare slowly experiments with near-field communication technologies here in the U.S., one of its Chinese lookalikes is rolling out a massive NFC-powered campaign in Eastern China…
Tuning into Consumers’ Digital Signals
At the Street Fight Summit in October, sponsor GeoIQ unveiled a report it co-sponsored, Tuning into Consumers’ Digital Signals, which was prepared by Dr. Phil Hendrix, director of immr and GigaOm Pro analyst. An introduction follows, including a link to the full 27-page PDF at the bottom of this post.
Drawing the Line on Advertorial Content for Hyperlocals
One way to boost revenue for a hyperlocal news site may be to supplement editorial content with paid content — such as advertorials, sponsored reviews, or endorsements. But a hyperlocal publisher who takes this path may walk into a legal landmine unless they’re completely transparent in distinguishing its editorial content from its paid content…
Street Fight Daily: 11.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Combined Urban Airship + Simple Geo Take $15 Million in Funding (Uncrunched)
It looks like Simple Geo may have made a solid bet after all. Last week the company was acquired by Urban Airship in an all stock transaction that was actually part of a much larger financing: Urban Airship’s Series C round of funding…
Kevin Rose’s Oink: Stop Rating Places – Rate the Stuff Inside Them Instead (SiliconFilter)
The big difference between Oink and Foursquare or Yelp is that Oink doesn’t focus on places so much as on the things inside them. Instead of rating a local restaurant, for example, you would rate the pizza you had there…
How Dating’s Personalized, Localized Future is Good for Groupon
Groupon’s long awaited IPO was wildly oversubscribed, according to AllThingsD – by a factor of $10. The stock priced initially at $20 per share, well over the target pricing of $16 to $18. Considering all the bad press Groupon has endured and slings and arrows from wary small businesspeople and grumpy old CPAscalling for an […]
Local Quotables: BJ Emerson, John Paton, Matt McAlister and more…
The best words about and around the hyperlocal industry. Lots of talk about Groupon this week — its friends-and-family start; who its competitors are; what merchants think. Yipit’s Jim Moran makes a quip about the Groupon-Living Social rivarly. In non-Groupon news, John Paton extends an apology in response to a controversial Journal Register article, and […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation