News and Analysis
How Retailers Can Use Social Media for Better Customer Support
A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
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Street Fight Daily: 11.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Forget Check-In, New App Lets You Arrive (Mashable)
Arrived, which launched on Thursday, automatically checks you into locations based on your phone’s GPS data and tells friends that you’re there. The idea is to automatically notify friends when you’re in a place where it might make sense to connect in person…
Groupon’s Getting Personal … Announcing Deal Types and Places (Groupon Blog)
“With Deal Types and Places, we personalize the Groupon experience by making it easier than ever to discover the best deals (Types) in the spots you want them (Places), every day of the week. And for businesses, we’re helping you reach shoppers who are most likely to become lifelong customers.”
Case Study: DFW Airport Uses LBS Offers to Spur Traveler Spending
Dallas/Fort Worth International Airport is a massive, luxurious airport that in some areas resembles an upscale mall. Many of the travelers who passed through, the airport found, were tech-savvy. 84% owned smartphones and 36% were checking in on location-based services while waiting to board their flights. So to connect these travelers to the stores near their […]
Street Fight Daily: 11.10.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
News Futurists DNAinfo Expanding to NYC’s Outer Boroughs and Chicago (New York Observer)
DNAinfo, a neighborhood-centric Manhattan news start-up, will expand to all five boroughs in early 2012. After rolling across New York City, the company will begin national expansion, starting in Chicago and hiring about 30 reporters total…
Rumor: LivingSocial & Groupon Looking to Acquire SCVNGR (BostInnovation)
Gregory Gomer: For the past few weeks, we have heard rumblings that both LivingSocial and Groupon are interested in acquiring SCVNGR, and that the options are currently being evaluated by SCVNGR’s top level execs and board of directors…
Street Fight Daily: 11.09.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp Hires Goldman and Citigroup to Lead I.P.O. (NYT/Dealbook)
Yelp, the online reviews site for local businesses, has hired Goldman Sachs and Citigroup to lead its initial public offering of stock, which is expected to value the company at $1.5 billion to $2 billion…
CrowdMob Builds a Tapjoy+Groupon for Distributing Local Deals (GigaOm)
The company offers merchants and retailers a way to distribute their local deals through third-party apps, incentivizing mobile users to buy a deal in exchange for virtual currency or goods…
Will the 2012 Election Be a Hyperlocal Breakthrough?
As we approach 2012, hyperlocal sites and networks around the country are gearing up to leverage their content and attract what promises to be a huge windfall of political advertising. At the recent Street Fight Summit in New York, we gathered four top executives who are already thinking deeply about the potential opportunity for hyperlocal in next year’s election cycle…
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