News and Analysis
#SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale
A high volume of reviews and feedback give voice to customer sentiment, especially at a national or global level. The trouble is sorting out how those comments relate to individual store locations, if at all, or if these are responses to specific marketing campaigns.
Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Apple and Google Take Aim at Ads, Publishers Tremble… Pinterest Raises Another $150 Million As It Aims to Conquer Visual Search… Analytics Tools Are Still a Challenge for Many…
#SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent
What brings a person nearby into a bank can be an indicator of their intent, says Jake Davidow, head of media buying at JPMorgan Chase. That’s why understanding the context of location so important to marketers.
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Street Fight Daily: 01.31.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…
Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…
Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…
How Should Hyperlocal Sites Handle User Information?
Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…
As Photography Evolves, Quality Imagery Remains Vital for Local
The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…
Street Fight Daily: 01.30.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…
Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…
Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…
Twitter, Summify and the New Local Relevance Layer
We’ve already seen on Street Fight how Flipboard can be turned into a hyperlocal news feed. And that’s exactly where I see possibilities or Twitter in Summify. Flipboard is an amazing presentation layer, but following raw Twitter streams via lists and then dumping them into Flipboard does not surmount the signal-to-noise problem. Drop Summify into the mix and things get more interesting. Further, add the ability to more easily build lists based on geolocation of the tweets and you might actually have a very interesting hyperlocal content stream with huge implications for local businesses…
Local Quotables: Dorsey, Josic, Brody & More
This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…
PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…
Street Fight Daily: 01.27.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Shoply Aims To Socialize Ecommerce (TechCrunch)…
Nielsen Adds Hyperlocal Metrics (Mediapost)…
Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…
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