News and Analysis

UNFI and Swiftly Bring State-of-the-Art Retail Marketing to the Grocery World Street Fight

UNFI and Swiftly Bring State-of-the-Art Retail Marketing to the Grocery World

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UNFI (United Natural Foods, Inc.) supplies 30K stores across North America, ranging from small three-store regional brands to huge brands like Whole Foods. The largest wholesale distributor to the U.S. and Canada specializes in groceries, frozen foods, produce, health and beauty products, deli items, and bakery items. But their scope isn’t limited to getting these […]

Placer.ai Releases 100 Retail and Dining Index Street Fight

Placer.ai Releases 100 Retail and Dining Index

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Placer.ai, a market intelligence platform, has released its Placer 100 Retail and Dining Index, which it plans to release monthly in order to provide an ongoing understanding of retail’s status, challenges, and potential for brands including Buffalo Wild Wings, Chili’s, Crunch Fitness, Warby Parker and other large retail chains. Location analytics including visit trends, trade […]

Wefranch DIY Franchising: The Platform for Scaling SMBs Street Fight

DIY Franchising: The Platform for Scaling SMBs

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Over the past decade, platform and SaaS companies have emerged that enable a wide range of businesses to “plug and play” rather than create from scratch. Although franchise consultants and associations abound, Gregory Ugwi took a page from companies like LegalZoom and offers small businesses a wide range of easy-to-access professional help when they are […]

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Three Common Martech Myths Debunked

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I believe there are a few common martech myths and misconceptions that need to be debunked so your organization can better scale customer loyalty and stand out in a highly saturated environment.

Location-Based Marketing Association: Snap Map Launches Restaurant Recommendations

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In this episode of Location Weekly, the Location-Based Marketing Association covers Snap Map launching restaurant recommendations, Twitter opening access to its “location spotlight” module, Yext partnering with What3Words, and Harris Teeter stores piloting SocialShelf.

Can Apple’s Room Plan Bring Visual Commerce to Local Businesses?

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The AR world’s disappointment about smart glasses in the wake of WWDC has overshadowed the fact that there were notable AR developments at the event. Besides subtle signals throughout, Apple announced a new mobile room-scanning tool known as RoomPlan that could democratize AR creation.

Latest Posts

With AI for Shelf Checking, Google Gives Retailers What They Want

With AI for Shelf Checking, Google Gives Retailers What They Want

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Google’s announcement that it would be enhancing Google Cloud for Retailers with shelf checking got people talking at the National Retail Federation’s conference in New York earlier this month, but the push to turn physical stores into digital assets has been underway for years.

How Brands Are Using Interactivity to Shorten the Purchase Cycle

How Brands Are Using Interactivity to Shorten the Purchase Cycle

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With brands expected to pull back on media spending during the first half of the year, media buyers are looking at stretching their ad budgets to activate in more meaningful ways. 

Why and How Retailers Are Dropping Very Generous Return Policies

Why and How Retailers Are Dropping Very Generous Return Policies

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COVID ushered in a period of free and limitless returns as retailers scrambled to keep shoppers at a time when stores were closed. But the worst days of COVID are in the rearview mirror, and the 2023 macroeconomic environment provides no succor for overly generous policies.

OpenFortune Cuts Through Digital Clutter with a Physical Media Format

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The biggest action in brand marketing is happening online in 2023, but as digital channels proliferate, one agency is moving in the opposite direction. OpenFortune, a New York-based agency, is leveraging ​​fortune cookies to bring branded content to restaurant customers across the U.S. 

How Advertisers Can Combine Contextual and Local Targeting

How Advertisers Can Combine Contextual and Local Targeting

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Many marketers who run multi-location campaigns run into the same pain point: “I need to create a campaign that has localized messaging that resonates with the specific regions I’m targeting while still remaining true to the overall brand voice.” Enter contextual advertising.

Is Super Bowl Advertising Still Worth the Investment for National Brands?

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Is advertising during the Super Bowl still worth the seven-figure investment? That’s the question national brands and agencies are asking, just weeks away from the biggest advertising event of the year.

Mailchimp Introduces Single Source of Truth for Marketers

Mailchimp Introduces Single Source of Truth for Marketers

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A single source of truth. The concept has become a holy grail for digital marketers as companies look for better ways to aggregate data from multiple systems into one location. A new marketing tool from Mailchimp promises to deliver on the idea, providing brands with a way to pull their tech stacks together into one centralized, visual environment. 

5 Priorities for Improving Local OTT Measurement

5 Priorities for Improving Local OTT Measurement

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The refinement of local OTT measurement tactics should not take a backseat to the development of national approaches. Rather, to truly unlock the power of TV for advertisers—local and national, linear and streaming alike—measurement innovation should be a priority across the board. 

Retail Media Players to Watch in 2023

Retail Media Players to Watch in 2023

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The recent announcement by Lowe’s that it would be taking more of its retail media network in-house this year is only the beginning. Change is happening throughout the industry, as the largest global retailers become media companies in their own right. In the coming year, even more retail brands are expected to turn their existing websites into full-fledged media networks.

uberall apple business connect

Uberall Releases Direct Integration with Apple’s Business Connect

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Days after Apple announced the launch of Business Connect, a feature that allows businesses of all sizes to customize the way their information appears across Apple apps, the customer experience platform Uberall has come out with its own integration solution.