News and Analysis
Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space
One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.
Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape… Most Internet Users Prefer Search Engines to Find Local Products… Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools…
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The Problem With Local Online Advertising — It’s Ugly
Advertising can really be an eyesore, and a lot of local online advertising elicits consumer aversion. It’s only a matter of time before it becomes obvious to local merchants that bombarding local residents with “visual pollution” in the form of banner ads on hyperlocal sites is on the way out…
Case Study: Southwest Airlines’ Time Limits on LBS
Platforms like Foursquare and Facebook haven’t had any trouble attracting attention from national brands, but what’s the secret to attracting interest from these brands in lesser-known start-ups? According to Southwest Airlines emerging media specialist Christi McNeill, it all comes down to persistence, innovation, and a little bit of hand-holding…
Street Fight Daily: 01.04.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
No Startup Is Better Than Foursquare With New Products (PaidContent)…
Groupon Grows 6% in November Despite Thanksgiving Dropoff (Yipit)…
Furious Merchant: ‘Groupon And Living Social Are Doomed’ (Business Insider)…
Using LBS to Find Jobs and Workers
The unemployment rate is dropping — a little. At 8.6%, there are still a lot of people out of work. Meanwhile, employers are still hiring. If leveraged properly, location-based services can offer the extra boost that helps job seekers and employers make a connection and find the right fit.
Street Fight Daily: 01.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong Touts Patch Growth in Year-End Company Memo (Capital New York)…
Uninsured Turn to Daily Deal Sites for Health Care (Associated Press)…
Real Estate Agents Look Beyond the Check-in (Inman)…
How Groupon Will Expand in 2012
As Groupon matures, its path will doubtless expand beyond its core product. Perhaps that’s why I have such a hard time keeping a straight face when people say that Groupon’s model for daily deals is fundamentally broken. It’s not. If anything, their second act has the potential to be even bigger than their first…
Street Fight Daily: 01.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Ex-AOL Salesman: Here’s How To Save Patch (Business Insider)…
Foursquare’s Claim to Fame, the Check-in, Could Become Its Downfall (VentureBeat)…
SEC Pressed Groupon on Accounting (New York Times)…
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Streets Ahead: Google Chat, and Instagram Reels