News and Analysis

Street Fight Daily: Google Adds Local Event Discovery to Search, Snap’s Earnings Disappoint

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Will Now Help You Find Nearby Events… Snap’s $2.2 Billion Loss Caps Bumpy First Months as Public Company… Microsoft Releases New Custom AI Services for Businesses…

How to Influence Customers Through Online Reviews

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As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.

Nexstar Is Big in Local TV — And Now It’s Aiming to Grow Its Digital News Sites

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The emphasis of the local coverage on the company’s stations is often on crime and crashes — and that practice carries over to most of the digital sites. The net result is that Nexstar’s image can be distorted by commodity-level content that undercuts its strategy.

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PODCAST: This Week in Location-Based Marketing — Groupon, Roamler

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In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s partnership with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam’ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler.

Local Quotables: Hallinan, Mason, Rainert, Bass and more

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This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…

Street Fight Daily: 01.20.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…

‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…

Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…

Will Microlocal Work for Community Bulletin Board Sites?

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Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…

Sounds and Places: Experiencing Bluebrain’s ‘Central Park’

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Washington DC-based band Bluebrain has created a location-based album called Central Park (Listen to the Light) which accomplishes what very few others have to date been able to: namely, to build an app that actually augments reality vis a vis location…

Case Study: Boutique Uses Foursquare for Broader Customer Demos

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At Dragonfly Shops & Gardens in Orange, California, owner Beth Davidson is always on the lookout for low-cost ways to get the word out about her boutique. In the last few years, she’s found that hyperlocal platforms offer a much better ROI than print advertising…

Street Fight Daily: 01.19.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare Adds Restaurant Menus, What About Food Check Ins? (TechCrunch)…

GoLocal24: Positioning Hyperlocal at the Top of The News Cycle (Local Onliner)…

Everyblock Introduces Hyperlocal Event Listings (Everyblock Blog)…

Hyperlocal Publishers Join SOPA Protest

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Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”

Non-Profit ‘Independent’ Raises the Bar in New Haven

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In 2006, veteran reporter Paul Bass launched the New Haven Independent as a one-man outfit. Half a decade later, the Connecticut publication boasts nine full-time reporters, runs 20 stories every day, and has a partnership that sees its stories appear in the Spanish-language publication La Voz. Street Fight spoke with Bass recently about the future of the business model, how non-profit local publishers work, and why he thinks Patch was a mistake.

The Daily Deal — Dead Man Walking?

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The evolution of daily deals has not been unlike that of other successful startup stories. But while the story is the same, the pace at which the deals industry went through the stages of maturity has dramatically amplified the signal. Almost four years later, where do we stand?