News and Analysis
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
Latest Posts
Local Quotables: Hallinan, Mason, Rainert, Bass and more
This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…
Street Fight Daily: 01.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…
‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…
Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…
Will Microlocal Work for Community Bulletin Board Sites?
Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…
Street Fight Daily: 01.19.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Adds Restaurant Menus, What About Food Check Ins? (TechCrunch)…
GoLocal24: Positioning Hyperlocal at the Top of The News Cycle (Local Onliner)…
Everyblock Introduces Hyperlocal Event Listings (Everyblock Blog)…
Hyperlocal Publishers Join SOPA Protest
Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”
Non-Profit ‘Independent’ Raises the Bar in New Haven
In 2006, veteran reporter Paul Bass launched the New Haven Independent as a one-man outfit. Half a decade later, the Connecticut publication boasts nine full-time reporters, runs 20 stories every day, and has a partnership that sees its stories appear in the Spanish-language publication La Voz. Street Fight spoke with Bass recently about the future of the business model, how non-profit local publishers work, and why he thinks Patch was a mistake.
Beyond Search: AI Visibility the New Growth Lever for MULO Brands