News and Analysis
Street Fight Rolls Out Analyst Hours with Local Merchant Report
The report—a key franchise for us—has regularly served as a guidepost for vendors seeking to expand their reach into this market. What’s been missing? A way to tie the data directly to a vendor’s business. So for the first time, we’re offering time with the report’s author, Street Fight director of research, David Card, to discuss the report’s findings directly.
Latest Posts
Case Study: A Michigan Yoga Studio’s Tips For Managing Deal Customers
When Eric Paskel ran his first Groupon promotion in January 2011, he knew it was going to be big. What he hadn’t expected, however, was to get hit with 3,000 new clients by 11 a.m. on the day his deal premiered. In the year since then, the owner of Yoga Shelter has sold approximately 15,000 daily deal coupons. But no longer with Groupon…
Street Fight Daily: 01.12.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News)…
Gilt Groupe CEO: Restructuring Rumors Overblown, IPO Still on Track (AllThingsD)…
Skyhook Brings Location-Based Services To the Kindle Fire (ReadWriteWeb)…
Geo-Location App Urgnt.ly Connects You With Nearby Service Providers
The app, which launched this week in beta, finds qualified service workers “now and near,” connecting people in need with immediately available help. Urgnt.ly’s service providers provide not only provide their current location, they also indicate whether they are “checked in,” meaning that they are currently available to work…
Verve Wireless CMO: Making Mobile Content Profitable
Verve Wireless serves up one of the largest local mobile ad networks and offers a mobile publishing platform as well. Street Fight caught up with the San Diego-based company’s chief marketing officer Greg Hallinan to discuss how local content can be monetized on mobile and the future of the mobile ad stack…
Street Fight Daily: 01.11.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Will Groupon’s Deal With Deutsche Telekom Be A Winning Template For Growth? (PaidContent)…
Rumor: Layoffs and Restructuring at Gilt Groupe as New Verticals Fail to Deliver Growth (BetaBeat)…
Will Patch’s Fate Foretell the Future of Local Online News? Hardly (Knight Digital Media Center)…
6 CRM Tools for Better Daily Deal Customer Retention
Merchants who go into their promotions with systems in place to manage and track the influx of new customers report significantly higher levels of satisfaction. Here are six popular CRM tools that can help track redemptions, collect email addresses, analyze revenue data, and drive repeat sales long after their promotions have ended.
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