News and Analysis
Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…
How Harman Takes Electronics Marketing to the Local Level
Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.
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Following Jerry Yang’s Exit, Where Is Yahoo’s Local Strategy Headed?
Yahoo may be a lot closer to a viable mocal strategy than people are giving it credit for and the incoming CEO may actually have a great canvas to prove the naysayers wrong and recast the portal as a more nimble player that squarely straddles the old and the new Internet with equal facility…
Local Quotables: Hallinan, Mason, Rainert, Bass and more
This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…
Street Fight Daily: 01.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…
‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…
Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…
Will Microlocal Work for Community Bulletin Board Sites?
Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…
Street Fight Daily: 01.19.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Adds Restaurant Menus, What About Food Check Ins? (TechCrunch)…
GoLocal24: Positioning Hyperlocal at the Top of The News Cycle (Local Onliner)…
Everyblock Introduces Hyperlocal Event Listings (Everyblock Blog)…
Hyperlocal Publishers Join SOPA Protest
Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”
Non-Profit ‘Independent’ Raises the Bar in New Haven
In 2006, veteran reporter Paul Bass launched the New Haven Independent as a one-man outfit. Half a decade later, the Connecticut publication boasts nine full-time reporters, runs 20 stories every day, and has a partnership that sees its stories appear in the Spanish-language publication La Voz. Street Fight spoke with Bass recently about the future of the business model, how non-profit local publishers work, and why he thinks Patch was a mistake.
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