News and Analysis

Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Netsertive, and Instacart.

Raise Report: Sense360, Yieldify, Heap Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for LoveCrafts, Orbital Insight, Bonsai, and Farmdrop.

Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…

Latest Posts

LivingSocial Sales Chief: Relationships With Merchants Are ‘Key Focus’

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Mandy Cole, the company’s SVP of sales, spoke with Street Fight recently about how LivingSocial is moving away from the classic notion of daily deals, the importance of mobile, and why developing relationships with merchants will always be the company’s top priority.

Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation

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Marketers are becoming bullish about their current and future investment in local advertising, particularly in local online media, according to a study released this week by GMSLocal. However, members of Congress such as Rep. Edward Markey (D-Mass.) believe that the mobile technology that could drive such growth may need stricter regulation…

Street Fight Daily: 02.01.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook Set to IPO Today (New York Times)…

Shopkick Scored $110M for Partners in 2011 (GigaOm)…

Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…

As Facebook Readies IPO, Local Strategy Is in Focus

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Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…

How Non-Profits Are Using LBS to Promote Awareness — And Spur Donations

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Although location-based services are most often used in marketing campaigns designed to drive profits, they are also becoming quite important in the non-profit realm as well. Charitable organizations have begun introducing LBS related to their cause, promoting awareness while providing useful information

Street Fight Daily: 01.31.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…

Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…

How Should Hyperlocal Sites Handle User Information?

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Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…

As Photography Evolves, Quality Imagery Remains Vital for Local

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The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…

Street Fight Daily: 01.30.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…