News and Analysis
Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers
Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
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Street Fight Daily: 02.16.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon: Offering Deals With No Time Limits? (TechCrunch)…
Building Location-Based Social Networks in Egypt (TheNextWeb)…
Localmind Gooses Location-Advice Service by Broadening Focus (CNET)…
New LocalResponse Products Give Brands Instant Access
Social advertising platform LocalResponse launched a host of products today that are designed to help brands and other marketers to respond to consumer intent in real-time. The company released an analytics and action platform for marketers, PRO Dashboard, and took two advertising products out of beta, Direct Response and Intent Retargeting…
Bob Garfield Is Wrong About Hyperlocal — Here’s Why
I’d venture online news will enjoy more significant changes in the next decade than it has in the last — and that’s saying something, considering that the last decade saw the rise of the broadband Internet and smartphone saturation. Ironically, the very same week that Garfield nailed the coffin shut on hyperlocal, we read about how NPR used localized Facebook targeting to jack traffic on some of its articles…
JiWire: 34% of In-Store Consumers Compare Prices on Mobile Devices
“Retailers are becoming increasingly concerned with consumers using their locations as a showroom, then finding the best price on their mobile device and purchasing elsewhere,” David Stass, JiWire’s VP of Marketing, told Street Fight. Meanwhile, only 11% of JiWire’s respondents said that they had used a mobile payments platform like Google Wallet…
Shazam-ing the Super Bowl and the Marketing Value of Audio Tagging
Location-based marketing isn’t limited to mobile — it’s about how media is integrated into our lives no matter where we are. Nearly 50% of smartphone owners use their mobile device to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).
Street Fight Daily: 02.15.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Why News Companies Can’t Get On Top Of Digital Advertising (PaidContent)…
Survey: 69% Use Print YP in SF Bay Area (ScreenWerk)…
Leonsis: Groupon a ‘Much Bigger Idea’ Than a Directory or City Guide (BIA/Kelsey)…
What Merchants Want: Customers!
What do merchants want in a hyperlocal ad campaign? In our interviews with more than 50 local business owners across the U.S., there were some clear answers: first and foremost, they want to drive new customers into their businesses. Geographic targeting delivers customers who are most ready to buy.
6 White-Label Deal Platforms for Publishers
Launching a branded deals program gives publishers an additional stream of revenue in a notoriously difficult advertising market, potentially increasing a media company’s annual advertising revenue anywhere from 15% to 30%. These programs also give community newspapers, hyperlocal blogs, television stations, and radio stations a way to capitalize on the trust and authority they’ve developed with their audiences over the years.
Street Fight Daily: 02.14.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
New Pew Report About Advertising on News Sites Should Open Eyes (PoMo Blog)…
The Secret To Making Money From Great Content (Business Insider)…
Hyperlocal Marketing Offers Powerful Returns (Portfolio)…
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