News and Analysis
It’s Beginning to Look a Lot Like…
When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]
Keen Partners with TapClicks to Simplify Data Collection for Marketers
Keen Decision Systems, a marketing mix SaaS company, recently announced a partnership with TapClicks, to streamline data collection for marketing mix models. This collaboration aims to make it easier for marketers, particularly smaller brands, to gather, organize, and analyze their data efficiently, removing significant challenges in the marketing decision-making process. Addressing a Common Challenge for […]
Beware the Small Screen: Consumers Resist Mobile Shopping, Says Megan Hastings
A new report from Quantum Metric reveals that mobile commerce hasn’t fully bloomed. In fact, Quantum Metric calls mobile the “awkward middle schooler of digital commerce.” The report reveals that consumers have mixed emotions about leveraging mobile commerce in retail, travel, and financial services. 75% browse on a mobile device at least 2+ times a day, but just 26% buy […]
Commentary
Location-Based Marketing Association: McDonald’s Gets Personal at the Drive Thru
In this episode of Location Weekly, the Location-Based Marketing Association covers Verve Group partnering with Getty Images, Snapchat adding Ghost Trails for your friends’ location history, McDonald’s getting more personalized at the drive thru by recognizing car license plates, and SafeGraph partnering with PredictHQ for location intelligence.
Latest Posts
Arity’s Driver Data Reaches 200 Million Connections
Arity, a mobile data and analytics company, has actually increased its first-party data set from one million seven years ago to 200 million connections as of this year. Mobility data from vehicles can show movement patterns and behaviors in multiple and varied locations and result in more relevant ad targeting.
Yext Launches No-Code Page Builder to Power Localized Marketing
Yext this week made another power move by launching a no-code page builder. No-code websites may sound most relevant to SMBs, but they’ll also have huge implications for multi-location brands looking to stand up localized marketing websites across hundreds or thousands of locations without large marketing teams.
FKA CGO: ‘Any Agency That Says These Are Easy Times Is Simply Lying’
Is the agency model inherently broken, or is the executive turnover taking place at large global firms pushing the digital media landscape in a more positive direction? If you ask Linsey Loy, the newly-appointed chief growth officer at Formerly Known As, or FKA, it’s most definitely the former.
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