News and Analysis
MULO Brands With Soul August Pick: Sheetz
C-stores are a MULO (multi-location) brand category that often doesn’t get enough attention. Also known as convenience stores, the industry encompasses roadside retailers and neighborhood chains that we frequently rely on for last-minute grocery purchases, emergency items, and snacks/beverages. Given the transactional nature of these businesses, we don’t often consider them to have a “culture.” But Sheetz […]
Ad Costs and Spending are Both on the Rise, According to Skai Study
Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report. It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]
Commentary
Location-Based Marketing Association: Simon Property Group Launches Search Platform
In this episode of Location Weekly, the Location-Based Marketing Association covers Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dressing mannequins in theaters with their clothes, Simon Property Group launching a search platform for shoppers, Geobroadcast responding to broadcast association complaints, and updated stats on the performance of the SocialShelf platform.
Latest Posts
CallTrackingMetrics CEO Welcomes Replacing Humans for the Boring Tasks
Todd Fisher is co-founder and CEO of CallTrackingMetrics, launched in 2009. If your business has a “high-touch” product or service that requires a phone call, it could probably benefit from using CallTrackingMetrics, which started out providing attribution for online ads but now does much more.
Can AR Elevate Multi-Location Marketing?
Augmented reality continues to be an early-adopter technology in terms of brand marketing. It has the unique ability to demonstrate products in their full 3D glory, which has proven effective in categories from furniture to footwear and cosmetics to cars. Many of these categories align with multi-location brands.
Reveal Mobile Launches Solution to Offer Authoritative In-Flight Campaign Insights
Reveal Mobile is launching an OOH measurement solution for mid-market brands today, designed to let marketers know how their OOH campaigns are performing while their campaigns are still running — a major improvement with the potential to radically impact the performance of outdoor campaigns.
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