News and Analysis
#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile
Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.
Latest Posts
Three Years After Its Launch, Foursquare Works to Become a Business
Three years ago this morning, Foursquare launched what one pundit called its “where-am-I-now app” at SXSW – the name did not stick. Since its launch, the location-based service has attracted over 20 million users and upwards of 750,000 merchants, has outflanked a company worth $94 billion in the location space, and crushed a competitor that was sold to said company for its parts…
DataSphere Lands $8 Million in Additional Funding
DataSphere Technologies has raised $8 million in investor financing to continue growing its business, which creates and maintains community websites for TV stations owned by Gannett, Meredith, and other major “legacy” media companies. The company’s 1,900 community and neighborhood sites now reach 50 million unique visitors monthly…
6 Mobile Payments Platforms for Merchants
Only 4% of merchants currently accept mobile payments, according to a study by Javelin Strategy & Research, however 20% say they intend to adopt this technology within the next 12 months. Given that mobile payments are still in their infancy, and the landscape is still wide open, several players are vying for market dominance. It’s hard to say yet whether one will be a clear winner, or, as with cell phones and credit cards themselves, there will be a handful of leading options.
Street Fight Daily: Tending to Patch, Fondu Redesign, Hyperlocal Panel at SXSW
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
The Constant Gardener: My 2 Years Tending AOL’s Hyperlocal Experiment (CJR)…
Shoppers Prefer Using Mobile Web Over Retail Apps (Mashable)…
Solving the Problem of Mobile Location: More Consumer Education than Technology (Screenwerk)…
CityMaps Releases Mobile App, Wants to Be Kayak for Places Info
After spending three months in a web-only beta, social mapping service CityMaps is making its move to mobile. The New York-based company has released its first mobile app on iOS this morning and has announced its expansion to San Francisco and Austin. The service is essentially a Kayak for local information, aggregating local signals from sites like Yelp, Twitter, and Foursquare as well as commerce companies like OpenTable, Fandango, and handful of daily deal sites…
What Every Hyperlocal Publisher Needs to Know About Non-Competes
Hyperlocals need to study their advertising agreements closely, and determine whether they can honor — or live with — the restrictions that an ad representative, agency or ad network is imposing on them. Restrictions can influence the layout of a page, and whether publishers can work with other partners for display ads on their pages…
Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…
Loopt Sale Shows Future of Location Is Commerce (GigaOm)…
Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust