News and Analysis
#SFSNYC: How Bots and AI Are Transforming Local
The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local — however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn.
#SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers
Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled the issue of digital marketing for SMBs at Street Fight Summit in Brooklyn Tuesday. Delivering the morning’s keynote address, Tanella explained how local businesses can harness the tools of Facebook’s Mobile Studio to cultivate effective social and mobile marketing strategies.
Empyr Partners with Vendasta to Expand Its SMB Reach
Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.
Latest Posts
Geo-Location Across Cultures: How Language Defines Place
At Where 2012, Ibidon chief executive Robert Munro will examine differences in how people express place, distance, and space among the world’s 5,000-plus languages. These are differences that location-aware app designers will have to pay attention to as the world’s data becomes less and less predominantly English…
Conference Notebook: Online Local Market Share to Hit 22% in 2013
After a decade of upheaval, local online advertising revenue is set to exceed local newspaper dollars in 2013. Speaking to a crowd at the Local Online Advertising Conference in New York Wednesday, Gordon Borrell, CEO of Borrell Associates, said that local online advertising’s market share is set to increase to 22% in 2013, exceeding local newspapers revenue by two points.
After Shuttering, Village Soup Serves Up a Living Digital Legacy
Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.
Street Fight Daily: Yelp Integration With Siri, Groupon Now Lags
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Deeper Yelp Integration with Siri Gives Site More Visibility (ScreenWerk)…
GrouponNow Lags, But Other Products Gain Speed (Crain’s Chicago Business)…
Online, Offline Data Ad Platforms Emerge (Mediapost)…
Can Twitter Make Local Pay?
In the next few months, Twitter plans on rolling out tools to help local merchants buy tweets. Many local merchants that are already Twitter savvy are already tweeting deals and messages to their followers and responding to comments — so the obvious question is, will they pay for what they are getting for free? And how can Twitter add additional value for local merchants bombarded by marketing tools claiming to solve their problems.
Using Social Media to Mobilize a Local Community
“Cash mobs” are the first evidence of community-coordinated mob activity organized by traditional civic and business groups. In a cash mob, a local store or restaurant is designated as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event…
Street Fight Daily: Guardian’s n0tice Opens Up, Amazon Battles Groupon
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How to Fix Location-Based People Discovery (TechCrunch)…
Guardian’s Hyperlocal Project n0tice Opens to Everyone, Adds Features (n0tice)…
Amazon’s Key to Beating Groupon at Daily Deals (AllThingsD)…
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