News and Analysis
Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’
Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.
Latest Posts
What Every Hyperlocal Publisher Needs to Know About Non-Competes
Hyperlocals need to study their advertising agreements closely, and determine whether they can honor — or live with — the restrictions that an ad representative, agency or ad network is imposing on them. Restrictions can influence the layout of a page, and whether publishers can work with other partners for display ads on their pages…
Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…
Loopt Sale Shows Future of Location Is Commerce (GigaOm)…
Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…
Sonar Releases Update, Positions for a Fight
The default incumbent in the exploding social discovery space has released a substantial update to its iOS app in time for South by Southwest. The upgrade brings a handful of features that debuted with the launch of its Android app on Tuesday – namely, a shift in its user interface from displaying neighboring venues to nearby people on its launch screen…
Court Weighs Dismissal of HuffPo Suit — Implications for Hyperlocals
A Federal Court in New York City is holding a hearing this afternoon to decide whether it will dismiss a lawsuit filed against the Huffington Post by unpaid writers and contributors who claim they’re entitled to a share of the proceeds from AOL’s 2011 purchase of the news site. The ruling may affect the future of hyperlocal publishers’ relationships with their contributors…
Local Quotables: Stangel, Biggs, Hyslop and More
The best words about and around the hyperlocal industry. Luke Stangel thinks augmented reality development could mean huge things for hyperlocal; John Biggs blasts hot new app Highlight for sharing users’ information without permission; Kate Hyslop reinforces the importances of an online presence for local businesses; and more…
Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…
Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…
Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why TV Remains the Heartbeat of Local Connection