News and Analysis
Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices
Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.
Frankly Launches Audience Targeting Platform for Local Sales Teams
Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.
Street Fight Daily: Uber Goes Deep on Advertising, Marketers Set Sights on Echo Show
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Upping Its Ad Spend and Doubling Down on Data… Marketers Find a New Video Platform: Amazon Echo Show… Google Struggles to Push Its Newsfeed t0 Android Devices…
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How Big Data and Augmented Reality Are Transforming Hyperlocal
Behind the most innovative hyperlocal technology companies is likely a Hadoop cluster — an open-source distributive data framework, which allows companies to collect and analyze data at scale. Street Fight recently caught up with Cloudera’s VP of technology solutions Omer Trajman and solutions architect Patrick Angeles to discuss how “big data” is continuing to change the game in hyperlocal…
Will Mobile Payment Companies Expand Into SMB Marketing?
Transaction processing will become only a moderately profitable business. Where the big POS guys will make money is in value-added marketing services. Square has already started to add in loyalty programs. It’s only a matter of time before digital loyalty card startups start to tap into the POS APIs to enable tight integration between their loyalty efforts and the POS vendors…
Feet on the Street: How Hyperlocals Can Enhance Local Sales Outreach
Building a successful local sales force takes more than just placing bodies in coverage areas. To be truly effective, salespeople must create strong ties in their target community through outreach. These ties create an authenticity that is invaluable when it comes to establishing a lasting local presence…
Street Fight Daily: Foursquare Coupons, Edo’s Real-Time Offers
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Edo Launches Real-Time Local Offers Platform, Tied To Your Bank Card (TechCrunch)…
Foursquare Joins the Coupon Craze (Wall Street Journal)…
Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly (AllThingsD)…
New Crowdfunding Group Chief: More Hyperlocal Projects Will Get Funded
A group of top debt and equity crowdfunding platform and industry experts launched the Crowdfunding Professionals Association to facilitate a vibrant, credible and growing global crowdfunding community. In an interview with Street Fight, the chair of CfPA’s executive committee, Berkeley Geddes, says “crowdfunding has the potential of letting anyone in on the next big deal, not just Wall Street elite.”
Sheepshead Bites Editor Reveals the Secrets to His Hyperlocal Success
“Local doesn’t scale,” says Ned Berke. “That’s the line, right? And as easy as it is to fall back on that, it is the truth. It really doesn’t. You can’t use a template for a small town in Utah, put it down in the middle of Brooklyn, and have it work. … I do think that the old model of giant newsrooms for communities is gone. I don’t think it’s doable. But I don’t think it’s necessary, either.”
JiWire: 49% of In-Store Comparison Shoppers Check Others’ Prices
The mobile audience company that uses WiFi loading pages to connect advertisers with consumers has released its Q1 “Mobile Audience Insights Report” this morning. The big takeaway here is that the mobile device is set to play a large, and potentially disruptive, role in the brick-and-mortar shopping experience moving forward…
6 Email Optimizers for Improving Daily Deal Open Rates
It’s become increasingly difficult for daily deal publishers to cut through the clutter and get their offers noticed. In an effort to boost the open and purchase rates on their marketing messages, a number of deal providers have turned to technology companies offering email optimization platforms for help. Here are six email optimization platforms deal companies can use to improve response rates…
How Local Gyms Can Use LBS Fitness Apps
Mark Hemphill, Founder and COO of ScreenScape says that “place-based media is a natural fit for fitness clubs. There are tons of applications ranging from fitness videos, to membership drives and loyalty programs that make it a natural application for both venue enhancement and member engagement.”
Street Fight Daily: Hyperlocal Shopping at Sears, Pirq for Apple Staffers
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Sears Rolls Out Hyperlocal Shopping Site (Crain’s Chicago Business)…
Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees (TechCrunch)…
The Real Reason Foursquare Finally Decided To Pursue Revenues Now (Business Insider)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature