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#SFSNYC: The Restaurants of Tomorrow
Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.
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Why TechStars’ Tisch Won’t Buy Your ‘Daily Deal’ Company
Investment interest in daily deal companies has been flat for some time, but the stigma attached to the “daily deal” has turned the classification into a scarlet letter for companies. Some of the negativity around the term is likely a consequence of the irregularities found in Groupon’s accounting. But the underlying shift stems from a simpler strategic shift in industry organization…
Addressing Foursquare’s Engagement Problem
Foursquare has an engagement problem driven by the fact that users don’t view the application as communications platform. Two-way communications have become more important as overall engagement in social media has risen. A check-in, by default, is a one-way communication and not a conversation…
Street Fight Daily: MasterCard Deals, Mobile Ads Take Off
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
MasterCard Jumps into Deals Space (BIA/Kelsey)…
2012: The Year Mobile Advertising Starts to Pay Off (GigaOm)…
A Faint Gloom Cloud Hovers Over The Daily Deal Summit (BetaBeat)…
Delivery.com CEO: Hyperlocal Marketing Helps SMBs Compete
Street Fight’s recently published white paper “The Local Merchant” put a spotlight on the motivations of small and medium-sized business owners — and the hyperlocal companies that are marketing to them. The 48-page examination of this $38 billion customer base was underwritten in part by Delivery.com. Here, Delivery.com CEO Jed Kleckner offers a first-hand look at his company’s experience interfacing with local merchants…
7 Platforms Local Merchants Can Use to Build Mobile Websites
Fifty-four percent of smartphone users now use their phones to “pre-shop” before arriving at stores, and 51% of consumers are more likely to make purchases from retailers with mobile sites. Despite this, only 4.8% of retailers in the U.S. currently have mobile websites. In response, a number of hyperlocal companies have stepped up with platforms that SMBs can use to easily create mobile-optimized sites. Here are seven of them…
Study: Less Than 20% of SMB Web Sites Link to Social Media
SMB DigitalScape analyzed the web sites of over 1 million small and medium-sized businesses (SMBs) from around the world — including more than 700,000 U.S. companies — and found that only 19.5 percent of SMB sites link to their Facebook page, and an even small percentage link to Twitter and other sites…
Setster Launches Scheduling API for Deals Companies
With the ascent of daily deals companies, there has also been a rise of scheduling services that seek to help out local merchants that run the deals and find themselves overwhelmed by the results. Setster, one such appointment-scheduling company, has announced the release of a new API which will give daily deal providers the ability to offer integrated scheduling as part of the marketing package that they give to merchants…
Street Fight Daily: Foursquare’s 20M, Groupon Acquires Ditto.me
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Foursquare Hits 20M Users — But How Many Are Active? (ReadWriteWeb)…
Groupon Acquires Social Recommendation App Ditto.me (TechCrunch)…
Former Yahoo Exec: 30% of PC Search Is Local (ScreenWerk)…
U.S. Legalizes Startup Crowdfunding — What It Means for Hyperlocals
What does the JOBS Act mean for hyperlocals? They will no longer have to depend solely on private or angel investors — they can raise up to $1 million per year from small investments online and through social media. People in the community who believe they have a vested interest in their hyperlocal businesses can contribute by making small investments…
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