News and Analysis

Street Fight Daily: Snap Throws Publishers and Brands a Bone, Lyft Exceeds 1M Rides Per Day

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Adds Linking Feature, a Boost for Publishers and Brands… Lyft is Doing Over 1 Million Rides Per Day.. Apple News May Let Publishers Sell Ads Their Own Way…

SMB Index: Local Stocks Down 2.8% in June

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The SCP SMB Index declined 2.8% in June, after climbing for 2 consecutive months. The S&P 500 and Dow Jones were both up 0.3% and 1.2% respectively. while the Nasdaq was down 0.9%. Groupon led the gainers, up 27.6% in June after dropping 23.8% in May. HubSpot led the list of losers, down 8.8% during the month.

One Size Does Not Fit All in the SMB Digital Market

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“At the very least you have to recognize your day-to-day experiences both discovering and interacting with small businesses are wildly different from customers in rural markets,” David Mihm tells Mike Blumenthal in their biweekly chat.

Latest Posts

Street Fight Daily: ‘Local Consumer,’ Curley Leaves Las Vegas Sun

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

After Strong Quarter, Groupon Starts Looking Like a Deal Again (AllThingsD)…

Rob Curley Leaves Las Vegas Sun (Poynter)…

Understand the ‘Local Consumer,’ and You’ll Understand How to Serve SMBs (VentureBeat)…

Factual Adds Context to Location With New API

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Factual has added deeper analytics to its compendium of location data services with the release of its new Geopulse API this morning. The API enables developers to retrieve contextual information — commercial profiles and density scores as well as demographic indicators like age, gender, and median income — for a given location across Factual’s 50-country reach.

5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales

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Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners. Here are five platforms that publishers are using to streamline the sales process when working with small business advertisers.

BIA/Kelsey: Local Social Spend to Increase 270% by 2016

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Local social advertising revenues are set to nearly quadruple (3.7x) over the next five years, according to a new study by BIA/Kelsey. The report projects that local spending on social networks will jump from $840 million in 2011 to $1.2 billion in 2012, reaching $3.1 billion in 2016…

Street Fight Daily: Groupon Revenues Up, AmEx App Serves Deals

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Sharp Revenue Increase for Groupon Gives Stock a Boost (Chicago Tribune)…

AmEx App to Blast Daily Deals Based on Your Payment History (Mashable)…

With Smartphone-Assisted Shopping, How You Shop Depends On Where You Shop (TechCrunch)…

How Buddy Media Uses Facebook to Drive Local Customers Into Stores

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Co-founder and chief strategy officer Jeff Ragovin spoke with Street Fight recently about the growing opportunity that social media represents, how the company helped L’Oreal drive revenue to local salons, and the importance of language…

Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law

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Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”

Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…

Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…

PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…

Should SMBs Get Into Content Marketing?

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Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….

MapQuest Tries Its Hand at Social Discovery With mqVibe

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The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.