News and Analysis
Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…
Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…
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NJ’s TAP Grows Indie Hyperlocal Network Through Licensing
Under the licensing program, participants pay a $2,500 fee in their first year, $5,000 in year two and $10,000 in year three, plus 10% of their ad revenue. Alternative Press publisher Mike Shapiro says a licensee, “after the three-year ramp up, should bring in $50,000 to $100,000 in income (after expenses have been taken out for licensing fees, freelance, ad commissions, marketing etc.).”
CorFire, Edo Announce Mobile Offers Partnership
CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…
Street Fight Daily: Google+ Local, AmEx and Foursquare, Mary Meeker
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Google Looks To One-Up Facebook With Google+ Local (TechCrunch)…
Battle Heats Up Over Mobile Payments (Wall Street Journal)…
New Web App Unsubscribes You From Daily Deals Emails (BetaBeat)…
For Daily Deals Sites, It’s Evolve or Die
Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…
With $21 Million Banked, Group Commerce Eyes Developing Markets
“In some ways, [the developing world is] even more fertile ground than developed markets where things are set in stone, and traditional ways of doing things have existed for many years,” says the company’s CEO, Jonty Kelt. “However, there are cultural attitudes towards purchasing online and delivery which, might be quite different in China than they are in the U.S. or Europe.”
EFF: Claim That Not All Hyperlocal Journalists Are Equal ‘Simply Wrong’
The practice of denying hyperlocal publishers the full status of other journalists has caught the ire of organizations such as the Electronic Frontier Foundation, which has fought to level the playing field for public access on behalf of hyperlocal news media and bloggers. Many local officials have granted traditional media access to public records and meetings while denying the same privileges to hyperlocals…
5 Tools for Outsourcing Hyperlocal Ad Management & Sales
Companies that provide publishers with ad sales support and management tools have become a happy medium for publications that can’t afford to employ full-time reps and aren’t quite satisfied with the low rates they earn from advertising networks alone. Here are five tools that publishers can use to outsource some or all of the advertising operations…
Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…
RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…
Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…
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