News and Analysis
Google’s Product Bid for DIY Wallet Share
“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”
Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage… Paid Search Advertising Still Outranks Social in Performance… Amazon Might Launch Its Own Messaging App That Would Allow Users to Order Food…
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Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’
t Street Fight Summit West on Tuesday afternoon Geoloqi co-founder Amber Case described a world in which smartphone users could get their prescriptions filled automatically upon entering their local pharmacies, or be checked-in automatically upon arriving at hotels: “This is about predicting your future experience based on location, using your own data,” Case said…
Topix CEO: To Make Hyperlocal Publishing Profitable ‘Be a Monopoly’
Hyperlocal publishing can actually be a profitable endeavor. That was the main takeaway from a fireside chat with Business Insider contributing editor Owen Thomas and Topix CEO Chris Tolles at Street Fight Summit West on Tuesday. “We are profitable. It took a long, long time,” Tolles said. “Keeping costs down was a big part in that.”
Street Fight Study: 33% Search Daily for Local Businesses via Mobile
Local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer, according to a new “Consumer Insights Report” released by Street Fight and YP at Street Fight Summit West today. Nearly 90% of consumers surveyed reported searching for a local business on a PC, tablet, or mobile device within the last week — and over 30% said they do so on a daily basis…
SMB Marketing Platform bzzHive Announces Launch at #SFSW12
CEO Dave Walker announced the launch of his company’s beta site at the Street Fight Summit West in San Francisco on Monday. bzzHive, a web start-up that aims to streamline the marketing process for small businesses and their suppliers, helps marketing services suppliers reach and sell to small businesses.
#SFSW12: Google’s Mangtani Says Quality Drives Redemptions
One way that product chief Nitin Mangtani and his team at Google have begun to streamline the merchant acquisition process is by introducing Google Offers Marketplace, which allows companies in the deal space to partner with Google for offer distribution. “We can work together to compliment each other’s skills,” explained Mangtani…
7 Strategies for Creating Effective Mobile Websites
Savvy marketers are ramping up their mobile offerings in an effort to generate attention from the 51% of consumers who say they’re more likely to purchase from retailers with mobile-specific sites. There are some basic principles that marketers large and small can follow to ensure their mobile sites generate the greatest ROI possible. Here are seven tips from experts in the mobile marketing industry about what small business owners should keep in mind.
Street Fight Daily: Apple vs. Google, Intuit vs. Square
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Apple and Google Expand Their Battle to Mobile Maps (WSJ)…
Intuit Merges Its Square Competitor GoPayment With QuickBooks Point Of Sale
(TechCrunch)…
Why London’s Police Just Set a Horrifying Precedent on Mobile Privacy (ReadWriteWeb)…
Patch Launches ‘Partners’ Program With Biz Support for Advertisers
Small businesses that advertise on Patch can now access exclusive interviews with high-level executives and other relevant content. The beta newsletter featured an interview with AOL CEO Tim Armstrong, and the one debuting today includes thoughts from Vineyard Vines co-founder and CEO Ian Murray detailing how he grew his apparel company. Patch will also launch a Patch Partners website, available to all small businesses, in the near future…
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