News and Analysis

Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudge

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is DexYP the Consolidator That Local Has Been Waiting for?… Verizon’s Plan to Challenge Google and Facebook is Fraught with Challenges… Yelp’s Six-Year Grudge Against Google…

Is DexYP the Consolidator That Local Has Been Waiting for?

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On the brand side, the challenge DexYP will face is reinventing the brand to be relevant for today’s younger business owners. Millennial entrepreneurs attach no value whatsoever to the Yellow Pages brand and history.

Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of Technology

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Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.

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CorFire, Edo Announce Mobile Offers Partnership

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CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…

Street Fight Daily: Google+ Local, AmEx and Foursquare, Mary Meeker

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Looks To One-Up Facebook With Google+ Local (TechCrunch)…

Battle Heats Up Over Mobile Payments (Wall Street Journal)…

New Web App Unsubscribes You From Daily Deals Emails (BetaBeat)…

For Daily Deals Sites, It’s Evolve or Die

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Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…

With $21 Million Banked, Group Commerce Eyes Developing Markets

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“In some ways, [the developing world is] even more fertile ground than developed markets where things are set in stone, and traditional ways of doing things have existed for many years,” says the company’s CEO, Jonty Kelt. “However, there are cultural attitudes towards purchasing online and delivery which, might be quite different in China than they are in the U.S. or Europe.”

Street Fight Daily: Groupon Buys Breadcrumb, Judging Journatic, Warren Buffett

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Acquires Breadcrumb to Make Redeeming Deals on the iPad Easier (AllThingsD)…

On Journatic, and Making It in Hyperlocalville (Columbia Journalism Review)…

Why Clay Shirky Is Right and Warren Buffett Is Wrong About the Future of Local Newspapers (GigaOm)…

Groupon Live Ticket Service to Move Toward ‘Experiences’

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While Groupon Live is a national effort, it’s inherently local as well, since events take place at specific venues at specific dates and times. The service’s general manager Greg Rudin says the company works with everyone from the smallest venues to the largest stadiums…

EFF: Claim That Not All Hyperlocal Journalists Are Equal ‘Simply Wrong’

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The practice of denying hyperlocal publishers the full status of other journalists has caught the ire of organizations such as the Electronic Frontier Foundation, which has fought to level the playing field for public access on behalf of hyperlocal news media and bloggers. Many local officials have granted traditional media access to public records and meetings while denying the same privileges to hyperlocals…

5 Tools for Outsourcing Hyperlocal Ad Management & Sales

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Companies that provide publishers with ad sales support and management tools have become a happy medium for publications that can’t afford to employ full-time reps and aren’t quite satisfied with the low rates they earn from advertising networks alone. Here are five tools that publishers can use to outsource some or all of the advertising operations…

Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…

RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…

Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…

Social Network Swidjit Develops Local Currency/Barter System

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CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.