News and Analysis
The MULO Hotel is Alive and Well
Summer vacations have ended but millions of people are still traveling for both work and play. Business travel is almost back to its pre-pandemic level, with close to 500M trips taking place this year and the global business traveler market estimated to reach $2.1T by 2031. Despite the popularity surge for alternative lodgings like Airbnb and […]
UGC: A Conversation With Roee Zelcer, CEO of Humanz US
MULO (multi-location) brands and agencies have long used word-of-mouth marketing to build traffic and sales. But UGC (user-generated content) as marketing is clearly having a moment. Brands’ fans are taking to TikTok, IG, digital billboards, and streaming TV ads to promote products and places. Agencies are making bold moves to incorporate UGC in their media […]
Sneak Preview: A Chat With Steph Hadas About the New PR
Steph Hadas is a Vice President at 5WPR, one of the largest independently owned public relations firms in the U.S., and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. The firm was founded in 2003 and has an incredible roster of clients — from major […]
Commentary
Location-Based Marketing Association: Amazon’s New Delivery Strategy
In this episode of Location Weekly, the Location-Based Marketing Association covers OneScreen.ai launching a public directory of OOH advertising inventory, Tim Hortons wanting to settle its location targeting lawsuit with free coffee, Sweetgreen gamifying its loyalty program with rewards and challenges, and Amazon planning to start deliveries from PacSun and Diesel stores.
Latest Posts
Vivvix Chief: Predictable Linear Ad Mechanisms in Decline
In the crowded advertising intelligence space, there’s a few ways for a startup to gain attention. One way is by introducing new technology, or utilizing AI in a way that impresses jaded brand marketers and agency leads. Other popular approaches are to build relationships with key decision-makers or bring on experienced leadership who can lend […]
Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies
Live sports programming accounts for more than one-third of all television viewing by U.S. adults, but without access to detailed audience demographics, agencies and multi-location brands tasked with developing targeted ad creatives are largely flying blind. A new capability from the audience-first TV advertising sales company Ampersand has the potential to change that. Just […]
Celebrities Who Help Turn Multi-Location Food Brands Into Stars
Celebrities, including actors and athletes, have long invested in businesses that will help guarantee them a nest egg after their fame has waned. Many now even have their own investment firms. Some, like Mark Wahlberg and Michael Jordan, developed branded concepts, while others invested in multi-location brand franchises. Among the multi-location food brands with celebrity investors […]
The C-Store of the Future: Beyond Gas & Gum
Although the industry has consolidated in recent years, close to 150K convenience stores (C-store) exist in the U.S. We may take them for granted, but they are a staple of modern life. The C-store is a solution whether we need pain relief, diapers at 2 AM, or a much-needed rest stop and re-fuel (physically or […]
Rootstrap Co-Founder on AI Regulation
First of all, Anthony Figueroa wants everyone to know he is a big believer in the power and potential of AI. As co-founder and CTO of outcome-driven software development company Rootstrap, he is both amazed and afraid of AI’s potential based on what he has seen so far. “I think the biggest danger is that […]
The Next Big Change for Brands: Digital Trust
Data privacy and consumer trust are key priorities for multi-location brands, users, and the U.S. government. On January 1, the California Privacy Rights Act was put into effect, a solid sign that federal privacy laws may be in the near future in the U.S. In fact, a recent McKinsey report explored the topic of “Digital […]
Gun Hill Brewery Refocuses on Hyper-Local Marketing
If you’re lucky enough to score tickets to “Hamilton” on Broadway, you can also enjoy a brew called “Rise Up Rye,” made for the show by Gun Hill Brewing Co. in The Bronx. Since 2016, the beer has been available as part of the Broadway Brews project and the company sets the definition of hyper-local […]
Aspex Turns to Vistar Media for DOOH Campaign
When Aspex Eyewear Group decided to begin advertising again after many months dormant, executives decided to add digital out-of-home or DOOH to their media mix to support a campaign that launched in February. “When we decided to come back and reactivate our marketing and advertising efforts, it was great to see how far digital had […]
Deterministic Identity Solutions Power Next-Gen Customer Experiences
As brand marketers shift away from third-party cookies, one solution is emerging as the clear successor: deterministic identity solutions. Deterministic identity solutions are a type of identity resolution that relies on user-provided, first-party data to match customer identities across different devices and channels. This can be done by using unique identifiers, like email addresses, phone […]
What’s Next for Tommy Bahama? A Study in Growth Through Diversification
The lines between retail and dining have been steadily blurring over the years as more brands build memorable experiences, enabling consumers to eat where they shop and play where they eat. A natural growth progression for many multi-location brands is to play in the hospitality space, and that’s exactly what Tommy Bahama is doing this […]
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