News and Analysis
How to Score a MULO Touchdown: 7 Winning Points
Multi-location retailers, restaurants, and even service businesses (the MULO ecosystem) stand to benefit from football season — if they have the right marketing and sales playbook! Applebee’s (a 42-year-old brand with 1,600+ locations) forged a deal with the NFL. But even those brands who are late to the game this football season can profit from […]
CTV Ads Outperform: Streaming Ads More Relevant
The digital advertising landscape is evolving, and Connected TV (CTV) is leading this transformation. A new report from LG Ad Solutions, “The Inclusive Screen: Asian Americans,” highlights how effective streaming ads are in engaging diverse audiences. The study shows that 70% of Asian Americans feel CTV ads are more relevant than traditional TV ads—45% higher […]
Small Brands are Crushing Big Brands on Local Search
As we know, most consumers use their devices to find dining, retail, and other MULO (multi-location) options that are convenient to them and have the products and services they want (as well as the consumer reviews, directions, and specials they seek). However, larger brands (who can afford to invest in mobile local search optimization) often […]
Commentary
Location-Based Marketing Association: Kalibrate Partners with Near on Location Intelligence
In this episode of Location Weekly, the Location-Based Marketing Association covers Best Buy teaming up with Pokemon Go, Taiwan’s FamilyMart launching a convenience store on wheels, Baidu getting China’s first autonomous robotaxi license, and Kalibrate partnering with Near on location intelligence.
TikTok Jumps into Local Events
For multi-location marketers, TikTok’s foray into events, and its increasing role as a destination for local discovery, portend that the platform is joining Facebook and other forums as a key place to connect online with local shoppers. TikTok can’t be ignored as an online-to-offline marketing channel.
Latest Posts
E-commerce Retailers Need To Address Shoppers’ Rising Security Concerns
Online retailers and brands face a challenging environment as inflation makes shoppers more price-sensitive and increasingly willing to switch brands. E-commerce growth has also slowed somewhat since the early-pandemic boom, and online shoppers’ concerns about payment fraud, scams, and data protection have grown. More than half of consumers in the State of Consumer Attitudes on […]
Why NYC Needed a Rebrand
New York City is making a strong comeback in attracting business and leisure travelers since Covid-19. On March 28, the organization known for 25 years as NYC & Company, responsible for marketing the many NYC attractions inside and outside of the United States, announced its rebrand. It is now called New York City Tourism + […]
3 Ways AI Will Disrupt QSRs: Perspectives from Susan Sly
Susan Sly, Co-Founder and Co-CEO of Radius AI (RAI), grew up in the restaurant business in Canada. That’s one of many reasons she has taken a humanistic approach to artificial intelligence, robotics, and technology, believing that if AI is properly executed it can empower retail, QSR, C-store, and other multi-location employees to become confident and […]
Trader Joe’s Tops Yelp’s Most-Loved Brands
Yelp released its first-ever most-loved brands list, and Trader Joe’s sits atop the 50 businesses. StreetFight spoke to Kadecia Ber, Yelp’s Advertising Trends Expert and Director of Multi-location Solutions, for more insights. Launched in 2004, Yelp.com is a destination for crowd-sourced reviews about various businesses, from restaurants and beauty salons to doctors and gym clubs […]
Retail has Changed. Composable Commerce Helps the Industry Keep Up
Today’s consumer is the one in control of the fulfillment experience. The modern shopper expects to be able to dictate their own terms from an array of options: store pickup vs. shipping; locker pickup; same-day delivery; and more. Retail legacy technology systems may not offer this degree of flexibility – but adding capabilities, either by […]
CTV Advertising Spending Holds Lessons for Brands
Basis Technologies provides cloud-based workflow automation and business intelligence software for marketing and advertising. The company focuses on media strategies and outcomes and also has worked with political campaigns and organizations of all sizes. Local and state legislative races and gubernatorial, senate, and national advocacy organizations have used Basis for 15 years, including for 2022 […]
Hire Purpose: Five Creative Ways to Help Solve the Staff Shortage
Restaurants have nearly 2 million unfilled jobs, and retailers are down about 5.5 million workers. If you work in these industries, you probably know the many reasons behind the staff shortage. The after-effects of the pandemic, demographic shifts, and the pressures of competitive salaries in other industries have created a huge challenge for hiring managers […]
Will Measurement Currency Be the Biggest Topic at This Season’s Ad Upfronts?
With 2023’s TV upfronts just weeks away, major media companies and advertisers are gearing up for a new type of debate. While networks promote their streaming services and fan-favorite shows in live stage presentations and one-on-one meetings, brands are asking more questions about measurement currency and the complexities that come with having multiple networks using their […]
Mother’s Day: A $32B Holiday and How to Prepare
Mother’s Day falls on May 14th this year, and shoppers will spend upwards of $30B on flowers, gifts, cards, and meals. Spending has been increasing on this holiday, and retailers and restaurants can still take steps now and afterward to optimize the shopper experience and boost sales volume. Both in-store and online, multi-location brands must […]
Bombora Report: OOH Spending Surged in Q1
During flush times, brand marketers spend generously on advertising, and their agency partners have the luxury of asking themselves how to do more (ads) with more (money). With all the layoffs in the tech and entertainment industries these past few months, how to do more with less becomes the main question. Bombora seeks to provide answers, […]
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands