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7 Strategies for Creating Effective Mobile Websites
Savvy marketers are ramping up their mobile offerings in an effort to generate attention from the 51% of consumers who say they’re more likely to purchase from retailers with mobile-specific sites. There are some basic principles that marketers large and small can follow to ensure their mobile sites generate the greatest ROI possible. Here are seven tips from experts in the mobile marketing industry about what small business owners should keep in mind.
Street Fight Daily: Apple vs. Google, Intuit vs. Square
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Apple and Google Expand Their Battle to Mobile Maps (WSJ)…
Intuit Merges Its Square Competitor GoPayment With QuickBooks Point Of Sale
(TechCrunch)…
Why London’s Police Just Set a Horrifying Precedent on Mobile Privacy (ReadWriteWeb)…
Patch Launches ‘Partners’ Program With Biz Support for Advertisers
Small businesses that advertise on Patch can now access exclusive interviews with high-level executives and other relevant content. The beta newsletter featured an interview with AOL CEO Tim Armstrong, and the one debuting today includes thoughts from Vineyard Vines co-founder and CEO Ian Murray detailing how he grew his apparel company. Patch will also launch a Patch Partners website, available to all small businesses, in the near future…
U.S. Gov’t Seizure of Cloud Servers Puts Hyperlocal’s Content at Risk
Ohio hyperlocal sports publisher Kyle Goodwin’s videos vaporized in the cloud. The U.S. Justice Department (DOJ) seized the servers storing Goodwin’s videos as part of the DOJ’s criminal indictments against MegaUpload.com. Now Goodwin is suing to get his videos back, claiming his hyperlocal sports business depends on the content…
Street Fight Daily: Google and Groupon, AOL and Starboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Why Groupon Really Turned Down Google’s $6 Billion Offer (SAI)…
I.S.S. Backs Patch-Critical Shareholders for AOL Board (New York Times/Dealbook)…
Why Square’s Handcrafted Approach to Payments Can Win (GigaOm)…
Can Tech Innovations Bring Revenue for Hyperlocal Publishers?
What innovations can help startup news sites earn money? How should hyperlocal publishers decide what technology to use? These are constant questions at the Journalism Accelerator, a website focused on crowdsourcing knowledge to help journalism find new, sustainable financial models. In a recent conversation Street Fight’s David Hirschman and CJR’s Michael Meyer talked with JA about some of these issues…
Smallknot Founder: Crowdfunding Should Be a Local Phenomenon
The company, which is currently 3 months into the spring session of Techstars New York incubator program, enables locally-owned small businesses to raise capital from members of their community, and provide returns in kind instead of currency. Street Fight caught up with Smallknot founder Jay Lee recently to discuss the company, the JOBS Act and his move from Wall Street to Main Street…
Case Study: Sotheby’s Uses Mobile iPad App to Attract High-End Buyers
Consumers purchasing multi-million dollar properties want to see more than just static photos and written descriptions when researching homes online. According to John Passerini, vice president of interactive marketing at Sotheby’s International Realty, high-end buyers want to understand the “context” of the properties they’re viewing. To satisfy this need, Sotheby’s used LBS-technology to create a “lifestyle overlay” for its mobile iPad app…
Fashion Brands Using Online Images to Drive Local Commerce
Bergdorf Goodman’s “Shoes About Town” Instagram campaign shows some of the possibilities that exist for creative marketers who want to up awareness of high fashion brands. A picture is certainly worth a thousand words — but marry that with social media, location services and smart retailers and you’ve got a powerful platform…
Who’s Hiring: Hyperlocal Jobs at Factual, Yipit, Mashery and More
Street Fight’s new hyperlocal job listings board, powered by StartUpHire is Exhibit A in the hyperlocal hiring trend. Several companies have multiple listings in operations, sales and tech, including Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., and EveryScape. The most aggressive prospective employers are Mashery with nine openings; Factual, eight openings; and Loopt, eight openings. Following is a more detailed look at the notable hirers.
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