News and Analysis

LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: FlyBuy app, Nomadic VR, IKEA teams with Apple. And Special Guest: Rob Woodbridge.

Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…

Ex-Patcher Uses ‘Local Language’ to Succeed in Crowded Suburban Market

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Mike Dinan founded NewCanaanite.com in suburban Connecticut in 2014 after his job as regional editor at Patch disappeared. In this interview, Dinan tells how, despite a crowded local media market, he’s made New Canaanite succeed as a community force and independent business.

Latest Posts

Street Fight Daily: Facebook Highlights, Google Loosens

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.‘Find Friends Nearby’: Facebook’s New Mobile Feature For Finding People Around You… (TechCrunch)…Google loosens its limits and pricing on Maps API (Nieman Journalism Lab)… The High Value of Discount Prices (WSJ)… Google’s Maps And Commerce Group Is In A CRAZY Level Of Disarray (SAI)

Can Local Publishers Successfully Charge for Online?

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The key for small-to-medium-sized legacy publishers online is keeping it local. The New York Times has unmatched quality, The Wall Street Journal has unmatched business insight and analysis, and the Concord Monitors and The Tulsa Worlds of the industry must have unmatched local content. If so, newspaper paywalls, at least in the short term, might be more than just a “Band-Aid on a bullet wound.”

How Push Notifications on Mobile Are Changing Hyperlocal

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Push notifications have come a long way in the last 24 months. As businesses and brands we can no longer ignore the potential available to us to reach large audiences via this simple engagement model…

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…

Street Fight Daily: More Recommendations, Square Cloned

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A roundup of today’s big stories in hyperlocal content, commerce, and technology. Former Microsoft Dealmaker Fritz Lanman Launches Livestar Recommendations App (All Things D)… Rocket Swipes ‘Double Digit Millions’ for Square Clone (GigaOm)… Daily Deal Dashboard Redeem & Get Launches Redepmtion Management Tool for Marketers (The Next Web)… Apps That Present Highlights of the World in Front of You (NYT)

Case Study: Weather Channel Partners With PlaceIQ for Targeting

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Pat McCormack, vice president of mobile sales and strategy at The Weather Channel Companies, talks more about the PlaceIQ partnership and explains how adding locality to the creative of a mobile ad improves user engagement…

How Hyperlocals Should Handle User-Generated Content

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There was a recent media kerfuffle when the Nashville Tennessean ran two un-bylined articles produced by publicists at the Vanderbilt University Medical Center. Was that a no-no? We asked Jane Stevens to explain what works and what doesn’t when sites, as they should, turn to their audience for articles and other content…

Street Fight Daily: Living Social Flush, AOL at Juncture

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial Steers Clear of IPO (WSJ)…SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down (SAI)…TripAdvisor Relaunches Local Picks Facebook App, for Restaurant Tips from Friends and Locals (The Next Web)

Why Mobile Can’t ‘Save’ Local News

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The only thing that saves local news is really good, unique local content and community allegiances that make it clear the news product is more than just a way to make money. The commitment has to be obvious. This is why a handful of mom-and-pop hyperlocal blogs have flourished as lucrative small businesses. And this is why the best growth at Patch is driven by the most committed local editors who weave themselves into the community fabric…

Using Content Management Tools to Unleash Local Media

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Rebelmouse, the creation of Paul Berry, ex-CTO of the Huffington Post, is a publishing platform that curates articles from the tweets, retweets and links from Twitter and Facebook accounts and displays them in the now popular Pinterest-tile format. The new platform validates how easy it is to leverage social media for publishing…