News and Analysis
Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..
Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season
According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.
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Street Fight Daily: Groupon’s Free-Fall Continues, Svpply to Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Free-Falling Groupon Has Its Problems but Bankrupacy Talk Is Bunk (All Things D)… Svpply’s Store Explorer Lets You Window Shop From Your Phone (Fast Company)… Location, Personalization Key Factors in Mobile Advertising Triumph (Mobile Marketer)
Twitter Loses Significant Local Audience in Cutting Off LinkedIn
In the purely hyperlocal sense of the word, LinkedIn is not like a Patch.com or a Foursquare. But, like Facebook, it is one of the primary filters though which people view social graph data. And social graph data, by definition, is local to some degree. Twitter’s decision to exclude the network from its API risks giving up on sizable growth opportunities…
Case Study: Target Encourages Guest Loyalty With Shopkick Partnership
When Target took its partnership with Shopkick nationwide and rolled out the app at its 1,764 stores in May 2012, it became the largest retailer to partner with the mobile loyalty platform to date. While the partnership is still in its infancy, Target communications manager Molly Snyder says store managers are already reporting tremendous feedback and enthusiasm…
Digital First’s Buttry: Turning Community Engagement Into Profit
“The engagement is part of building the brand, and the better brand you have, the easier the sale is for your sales staff,” says Buttry. “And the better brand you have, the more you’re going to feed in traffic. The more you become a place to find everything in the community, you’re going to generate more traffic, which generates more revenue.”
Ex-Patch EIC: Journatic Illustrates Cost/Quality Issue in Hyperlocal
If I were to prescribe Journatic a fix for this recent ailment (beyond, you know, not faking bylines anymore), it would be to show a real investment in journalism, in all senses of that word. We get that you’re “-atic” — cost savvy and operationally slick. How bout showing everyone you can also be “Journo”, and slow down and do some meaningful work? It might be money well spent…
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