News and Analysis
Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Wants to Help Brands Tailor Their TV Ads for Mobile (AdWeek) After quietly piloting a video program with brands called PockeTVC (short for pocket television commercials) for more than a year that takes existing TV assets and fits them for mobile, Facebook […]
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Street Fight Daily: Square Offers Flat Rate, Food Network Goes Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Square Offers Flat-Rate Plan for Small Businesses (New York Times)…
Food Network Goes Local, Builds Its Own Meal Finder App (GigaOm)…
Instagram 3.0 Bets Big On Geolocation With Photo Maps (TechCrunch)…
Will ‘Breaking Promos’ Help Hyperlocals Bring New Customers to SMBs?
SMBs have been flocking to social sites like Facebook, where they can set up neat pages about their products and service. That’s fine, says Scott Karp, but “the only customers they reach are existing ones.” To solve this, his service Breaking Promos lets SMBs create pages on a social site that runs within the pages of hyperlocal news sites….
Case Study: Salon Keeps Customers Coming Back With Wacky Rewards
As a co-owner at Red 7 Salon, Jason Hall likes to think of his business as the “Cheers of the salon world.” Rather than encouraging loyalty with cash-back incentives, Hall has partnered with Belly to give away “fun” rewards — like the chance to shave one of the salon owners’ heads — that don’t cost his business a dime…
Street Fight Daily: Retailers Get Into Mobile Payments, Holovaty Out at EveryBlock
A roundup of today’s big stories in hyperlocal content, commerce, and technology... 
Target, Walmart and Co.: Why Leave Mobile Payments to Others? (GigaOm)… Did Yelp and TripAdvisor Push Google to Compete? (New York Times/Bits)… Founder Adrian Holovaty Leaving EveryBlock After 5 Years (Holovaty.com)…
Deep Data and the Semantics of Local
In the case of local search, there is no prevailing reason beyond lack of attention to prevent the industry from doing a better job of serving the full range of consumer needs. For the time being, industry attention is still directed in a self-fulfilling way toward the activities that have always received attention. This is the safe bet, but safe bets don’t lead to progress…
New Klout Further Breaks Down Social Influence, Still Needs to Get More Local
Klout was gracious enough to put me on the beta list for their new version and I spent the better part of Tuesday trying it out. The revision is still in beta but should go out to the entire Klout userbase shortly. My impressions were largely positive, although I still reserve judgement on the utility of Klout. Putting my hyperlocal hat on, I’d like to see impact from even more social graph inputs such as FoodSpotting, for example, and Yelp — also tagged to geography…
JiWire Launches ‘Location Graph’ to Build Audience for Location Media
The new service ingests billions of location signals from the company’s location media network (which includes Wi-Fi as well as smartphone and tablet impressions) and builds profiles on top of that data. The key here is that these profiles delve into a user’s entire location footprint, not only his or her current location…
Street Fight Daily: Groupon’s Dive, Big Brands Look Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Ding Dong, Daily Deals Are Dead (Slate)… Media Companies Are Betting on Local, But Will Brands Follow? (Ad Age)… Yelp Makes Its Homepage More Social (ScreenWerk)…
8 Strategies for Promoting Small Business Loyalty Programs
While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…
Poll: Bad Experiences More Likely to Inspire Reviews
A poll of 1,000 U.S. respondents found that 19.1 percent of respondents are more likely to write a review after a poor experience, and 16.8 percent after a pleasant one. Another 42.5 percent said they’re equally likely to write a review regardless of the experience, and 21.6 percent said they’re not likely to write a review at all. The poll was conducted on behalf of Street Fight by third-party opinions site Toluna…
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Why TV Remains the Heartbeat of Local Connection