Street Fight Daily: Groupon Sees Talent Drain, Analyst Slams Zillow

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

As Groupon Struggles, Some of Its Brighter Talent is Walking Out Door (Chicago Sun-Times)
Former Groupon executives and salespeople say working at the Chicago-based daily deal site was a once-in-a-lifetime chance to learn at lightning speed at the country’s fastest-growing startup, and to earn big bucks and have a say in decision-making, to boot. But that dream soured as these admittedly headstrong and ambitious twenty- and thirty-somethings faced what they considered deal-breaking obstacles.

Shares of Zillow Sink After Analyst Says Prospects Stink (GeekWire)
Shares of Zillow are taking a beating after a financial research firm questioned the Seattle online retailer’s business prospects. Citron Research said in its report that the ”willowy story Zillow has been telling Wall Street is completely inconsistent with company’s underlying business metrics.”

Apple v. Google Will Define the Fourth Wave of Online Mapping (Venture Beat)
Rocky Agrawal: Mapping is one of the most challenging problems out there: businesses open and close, new buildings are added to our skylines, new roads are built, subdivisions gets added, and (sadly) in some places cities become virtual ghost towns. The new wave of mapping will be driven by the use of smartphones as data collectors and real-time data that is published on the Internet.

Foursquare Lets You Follow Friends Anywhere They Check In (GigaOm)
Foursquare is making it easy for people to see where they’re friends are in real-time with new Always On notifications when a friend has checked into a location. It builds upon Foursquare’s other services for finding friends.

Google Research Shows Importance of Local Information to Mobile Users (Screenwerk)
Greg Sterling: Google released survey based research this morning that shows the critical nature of local business information to mobile users. These top two actions — get location/hours information and click to call — strongly argue that most users are looking up local business information on their mobile devices.

Location-based Mobile Marketing: the High Street’s Savior? (The Drum)
With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer lie in location-based mobile marketing?

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